đ§đ· Udon noodles | Keito (Pub Kei)
đ Keito (Pub Kei): SĂŁo Pauloâs Premium Udon Experience with a Price Tag Tucked inside Top Center Shopping on Avenida Paulista, Keito serves up the priciest udon Iâve found in SPâbut does it live up to the hype? đ° Hereâs the real talk on whether this Japanese joint is worth splurging on (and why Iâm still mourning that closed Korean udon spot). đ The Udon: Soup Goals, Noodle Flaws Rich, Slurp-Worthy Broth: The star of the show! đČ Whether you pick miso, shoyu, or dashi, the broth is deeply flavorfulâlike itâs been simmering for days. Pro tip: order extra green onions to amp up the umami. Texture Trade-off: The hot udon is too soft for my taste. đ It lacks the chewy bounce that makes udon addictive. Go for the cold udon insteadâits firmness holds up better, especially with a dipping sauce. đ© Mixed Reviews on Tempura & Nostalgia Tender Tempura, Meh Shrimp: The veggie tempura is light and crispy, but the shrimp inside? đŠ Not exactly bouncy. Itâs like they forgot the "Q" in Q âedible, but not memorable. RIP to the Legendary Korean Udon: Remember that tiny Korean joint across from Climação Garden Hotel? đ Their udon was life-changingâchewy noodles, explosive broth, gone too soon. Keito makes me miss it even more. đ° Is the Omakase Worth It? Surprisingly Reasonable Tasting Menu: For around R$150â200, you get a curated spread of sashimi, tempura, and a udon finale. đ Portions are modest, but the quality is solidâbetter value than ordering a la carte. Pro Tip: Skip the solo udon bowl (R$95 is steep) and opt for the omakase to spread the cost across multiple dishes. đ Practical Notes for Your Visit Location & Vibe: Inside a mall, so donât expect cozy izakaya vibes. đŹ Itâs more "convenient lunch spot" than "authentic Japanese experience". Staff Knowledge: The team knows their menuâask for cold udon recommendations or how to customize your broth. đ Post-Meal Stroll: Walk off the udon coma on Avenida Paulistaâwindow shopping at luxury stores helps justify the splurge. đŹ Final Slurp Keito serves good udon, but not great udonâespecially at that price. Go if: Youâre dying for udon in central SP and money isnât an issue You want to try a budget-friendly omakase You need a mall restaurant thatâs fancier than food court fare Skip if: You crave chewy, authentic udon texture Youâre still mourning that closed Korean spot (same, friend, same) P.S. If anyone finds another hidden udon gem in SP, pleaseâsend help. đâš #SaoPauloUdon #JapaneseFoodSP #PremiumNoodles #OmakaseExperience #FoodieNostalgia