A Low-Key, Charming, and Unique Bookstore 🌟

On a weekend stroll through the East Village, I stumbled upon this bookstore that exudes a minimalist and slightly aloof vibe from the outside. 🍃 🌟 Inside, the store maintains a simple and understated style, steering clear of mainstream trends. Their collection includes both new and second-hand books. 📚 The bookstore has a good selection of art, photography, and humanities books. 🌊 Many of them are quite rare, with only one copy available in the store. It's perfect for taking your time to browse and explore. 🌟The space may be small, but it's truly full of character. 🌿 I looked up the store online and found out that the founder, Bryan Leitgeb, had always worked in bookstores and dreamed of opening his own. 🌊In 2010, he and his wife opened the first Mast Books in Alphabet City, with most of the books coming from their long-collected private collection. In 2018, they expanded to this larger Mast Books location in the East Village. 🌟 Mast Books is quite different from other well-known New York bookstores like Strand and McNally. They don't pander to mainstream tastes. 🌟 They proudly do their own thing, and their website is almost like a hidden gem. So full of personality! 🌟 I highly recommend that anyone interested take the time to visit and explore the store. 🌊 On a cold day, there's nothing better than wandering through a cozy bookstore. #NewYork 🌃