Louis Vuitton Just Opened A Free ‘Hotel’ Pop-Up In SoHo For A Limited Time Only — With A Champagne Room, Immersive Walk-Through Experiences, And A Spa For Your Bags

Calling all New Yorkers , **Louis Vuitton** lovers , pop-up enthusiasts , or anyone dreaming of a chic escape ! Louis Vuitton is marking 130 years of its iconic Monogram with a spectacular pop-up that transforms a stroll through [SoHo](https://secretnyc.co/what-to-do-in-soho-nyc/) into an immersive hotel experience . Step off the bustling streets of NYC and into a designer-worthy getaway experience rooted in history, fashion and luxury. 👜 What to expect at the Louis Vuitton Hotel --------------------------------------------------- The experience honors the rich history of Louis Vuitton’s iconic silhouettes —the Speedy , Keepall , Noé , Alma , and Neverfull . Guests can enjoy a fully immersive journey through themed rooms inspired by each design, including the Keepall Lobby , Neverfull Gym , Speedy Rooms , Noé Champagne Bar , and Alma Terrace , where every detail reflects the craftsmanship and spirit of these legendary pieces . Have an LV bag that is in need of some TLC? Maybe your Neverfull has been your go-to companion for carrying all of your essentials around NYC, or your Speedy has faithfully accompanied you on countless city adventures. Whatever it may be, these beloved bags deserve their own luxury spa day . Guests can enjoy a Care Services station at the pop-up, offering restoration and personalization options—from exclusive patches available only at the Louis Vuitton Hotel to custom hot-stamping for a one-of-a-kind touch. 🏨 Hotel history ------------------- Each room represents the dazzling history of the silhouettes , with no detail left out! * Keepall Lobby : Showcases the foldable travel bag first introduced in 1930 , celebrating Louis Vuitton’s heritage in luxury travel * Neverfull Gym: Highlights the lightweight tote that debuted in 2007 ; guests can pose in front of a mirrored weight rack * Speedy Room 1930 : Focuses on the classic Speedy bag , one of LV’s most recognizable silhouettes * Noé Champagne Bar : A moody, subterranean space honoring the bag designed in 1932 to carry five bottles of champagne * Alma Terrace : Celebrates the 1992 Art Deco-inspired Alma bag ; guests can control a projected Parisian scene , changing day to night and weather effects This one-of-a-kind pop-up is happening at 104 Prince Street in SoHo, transforming it into an immersive luxury experience that’s a can’t miss, especially for anyone with one of the celebrated silhouettes in their collection. Open through April 2026 , it’s a rare chance for New Yorkers and visitors to step inside the world of Louis Vuitton, explore its heritage, and experience a setting that feels both intimate and grand —a true celebration of the brand’s storied legacy. Source: https://secretnyc.co/louis-vuitton-hotel-soho-popup-nyc/