Nightlife Legends Behind 1Oak And Catch Are Back With A Surreal New Nightclub In Flatiron — It Opens On Halloween

OOO will soon mean more than just “out of office.” Out of Ordinary (OOO) is a brand-new cocktail lounge and nightclub officially opening next Friday, October 31st, in Flatiron—and it’s set to shake up New York City nightlife. The team behind it includes hospitality veterans responsible for some of the city’s most iconic venues: 1Oak, Tenjune, Pink Elephant, Catch, and more. In other words, the creative legends who helped define NYC’s party scene are back to do it again—this time with a surreal twist. More than just another hotspot, OOO is billed as a “fully immersive nocturnal experience” where nightlife meets art, culinary craft, and playful fantasy. Anchoring the space is an eight-foot, life-sized purple rhino bursting through the wall—a sculptural showstopper that embodies the club’s mantra: “Escape Reality. Enter Out of Ordinary.” The interiors pair plush plum velvet seating, tropical greenery, and cinematic lighting for a vibe that’s part art gallery, part fever dream. Even the walls come alive with looping film and music clips, mixing nostalgia with modern escapism. Expectedly, OOO’s cocktail menu is stacked with whimsical creations designed to surprise the palate and delight the senses. Standouts include the Triple OOO (gin, blue curacao, lime, pomegranate, and egg white) and the Rhino Pill (Flecha Azul reposado, agave, lime, and a splash of watermelon Red Bull). To pair, a late-night food menu doubles as performance art, featuring bites like Wagyu Tataki Crostini and Grilled Cheese Trees —yes, you read that right. And with a state-of-the-art sound system and a rotating lineup of resident DJs, OOO’s sets promise elevated hip-hop energy with global, genre-bending influences. Designed for NYC’s most discerning creatives, professionals, and VIPs, it’s a space made to be experienced, not just visited. Co-owner Jon Behling stated, “We created OOO as an ode to everything that made New York nightlife legendary — the energy, elegance, and eccentricity.” Co-owner Josh Angel added: > Our mission is to create a space where people can escape, connect, and experience something truly extraordinary. It’s not themed — it’s transportive. A space that invites people to drop their armor, step outside the ordinary, and lose themselves. 📍Out of Ordinary (OOO) – 48 West 21st Street 🗓 Thursday through Sunday ⏰ 11 pm to 4 am 🪩 Learn more Source: https://secretnyc.co/ooo-out-of-ordinary-nightclub-flatiron/