NYC｜12 Matcha 🍵 Soho’s Matcha Paradise with Basque Cheesecake!

This newly opened matcha spot in Soho has been buzzing since day one—and for good reason. Founded by a Taiwanese team, 12 Matcha brings precision, passion, and pure flavor to every cup and dessert. We visited on a weekday afternoon around 2–3 PM and walked right in—no crazy lines! Pro tip: avoid weekends and late afternoons. The space spans two floors, with counter seating where you can watch your matcha being prepared. Orders are simple—the menu is short and sweet. 🍵 Matcha Latte (Oat & Regular Milk) You can customize sweetness—we went with “just a little,” and it was perfect. Rich, aromatic matcha balanced with creamy oat or dairy milk. 🍰 Matcha Basque Cheesecake A dreamy combo of earthy matcha, creamy cheese, and that signature burnt Basque top. Dense, smooth, and not too sweet—pure bliss. 🍨 Matcha Gelato Slightly sweeter than the latte and cake, with a hint of salt that keeps it from feeling heavy. Great for sharing! They also offer croissants and madeleines—perfect with a warm matcha drink. A lovely, calm spot for an afternoon treat. 💵 Around $10–$15 per person #12MatchaNYC #MatchaLovers #SohoEats #BasqueCheesecake #SweetEscapes