Super Popular Bakery Medicine Now Open in Selfridges! 🥨

The viral bakery Medicine Bakery has opened a new branch — right in the basement of Selfridges, near the Jellycat section! 🧸👇 I’m absolutely obsessed with their bread and cakes — everything looks incredibly tempting. As someone with major indecision issues, it was so hard to pick just one… I wanted them all! 😍💓 I tried the one — not sure what it’s called, but it’s shaped like a croissant twist 🥐. Crispy outside, buttery and soft inside, with a hint of cinnamon and chocolate chips 🍫✨. It was as big as my fist and so satisfying! However, I do NOT recommend the matcha latte — it had a weird grassy aftertaste 😬🌿. Have you tried anything from Medicine Bakery? What’s your favorite? Share below! 🥰👇 📍 Location: Lower Ground Floor, Selfridges Birmingham, B5 4BP 🕙 Opening Hours: Mon–Sat 9:30am–8pm, Sun 11am–5pm #BirminghamFood #FoodDiary #WeekendEats #CakeLover #BreadHeaven #BakeryLife #UKLife