π The Soul of New York's Luxe Living Returns(1)
W Union Square, A Brand-New Flagship, Reimagines the Luxury Travel Experience ππΊ New York is never short of glamorous stages, but the perfect blend of historical heritage and avant-garde design can only be found here. In September 2025, W New York β Union Square, after an investment of $100 million and years of meticulous reshaping, returns to the heart of Manhattan as the global flagship of the W brand. ππΊ This is not just a hotel relaunch, but a profound dialogue between New York culture and international luxury travel. π A Century-Old Building Reborn Γ The Ultimate Expression of Avant-Garde Aesthetics ππΊNestled within a Beaux-Arts style historic building completed in 1900,the brand-new W Union Square is masterfully crafted by the world-class design firm Rockwell Group, integrating New York's urban symbols, light and shadow language, and contemporary lifestyle into every spatial detail. #NewYork π