Tyra Banks’ Viral Hot Ice Cream Is Coming To NYC This Winter With Limited-Time Pop-Ups

Contrary to everything we thought we knew about ice cream–learned somewhere between our first Mister Softee cone and a lifetime of brain freezes–it doesn’t actually *have* to be cold. In fact, Tyra Banks is here to tell us it can be served hot. And honestly? Now that we’re officially in the throes of winter–and with snow on the way–we’re listening. Banks has officially brought her globally viral Hot Ice Cream to New York City this winter, flipping the dessert world on its head and giving cold-weather sweet tooths something new to obsess over. The concept made its NYC debut on December 15th at ARTECHOUSE with an immersive XR experience and Hot Ice Cream tasting, and while that activation has wrapped, there’s good news: you’ll have multiple chances to try the buzzy treat in the new year. Hot Ice Cream was born out of Banks’ years-long observation of a familiar problem: ice cream shops struggling (or outright closing) once temperatures drop. Determined to rethink the frozen staple as a year-round indulgence, Banks created Hot Ice Cream as an entirely new warm dessert category–one designed to give scoop shops the winter revenue boost they’ve always needed. As she put it: > For years, I’ve watched ice cream shops struggle or close during the winter. So many barely hang on until spring. Some don’t make it at all...Hot Ice Cream went viral fast, but it wasn’t created just to be quirky or shocking. It was created because ice cream shops suffer greatly every winter and I wanted to find a unique way to help solve a real problem. The warm, creamy, pourable dessert comes from SMiZE & DREAM, Banks’ boldly imaginative ice cream company inspired by her mother, Carolyn. Known for its signature SMiZE SURPRiZE, a hidden truffle tucked inside every pint, Hot Ice Cream is the brand’s newest innovation, blending comfort, playfulness, and purpose into one cozy winter treat. The concept first launched at SMiZE & DREAM’s flagship boutique in Sydney, Australia, where it quickly went viral and sparked global curiosity–momentum that ultimately brought the idea to the U.S. in a much bigger way. Now, lucky New Yorkers can experience Hot Ice Cream through a curated, citywide series of collaborations designed to spotlight different flavors, formats, and culinary interpretations of the warm dessert. 🍦 Where To Try Hot Ice Cream In NYC This Winter ----------------------------------------------- From January 8th through February 15th, New Yorkers have various chances to try the viral Hot Ice Cream–and in different exciting flavors! * Jan. 8-10: Passerine – Pistachio Cardamom Hot Ice Cream topped with a slice of kulfi * Jan. 15-18: Jean-Georges T. Brasserie, Tin Building – Apple Pie à la Crème Hot Ice Cream * Jan. 29-Feb. 1: Serendipity 3 (UES & Times Square) – Limited-edition Frrrozen Hot Chocolate Hot Ice Cream * Feb. 5-7: Temple NYC – South Pole Donut Hole Hot Ice Cream * Feb. 10-15: Chip City Cookies – Cookie-forward Hot Ice Cream flavor collaboration Cold weather may be inevitable, but frozen desserts are officially optional. And this winter, NYC is getting its ice cream hot. 🍨🔥 Source: https://secretnyc.co/viral-hot-ice-cream-tyra-banks-nyc/