Towel Museum — Attraction in Imabari

Very little information about the textiles business in Imabari. The industry has a 2000 year history, but you wouldn’t know that from the scanty info placards. The museum portion is about ten machines used in spinning thread and weaving. That’s it. To be fair, there are some very impressive examples of textile weaves and design work, including a cute exhibit of Beatrix Potter weaves. Kids may like the giant stuffed animals. The exhibits start on the fourth floor and you work your way downstairs through several floors of merchandise. If you love shopping, you’ll love the goods on display and you’ll find it hard to walk away without spending a bit of money. If you are going for a museum you’ll likely be disappointed. One plus is they have a really pleasant cafe with top notch service. Feels like you’ve had a spa treatment when you walk out. It’s a bit disingenuous of them to charge you 1000 yen for museum admission when what they are really doing is funneling you into their sales machine. Furthermore, this place is really in the sticks. You may spend a fortune in time and money getting there. In summary, a good one stop shop for all your souvenir and gift needs, but...

Towel museum ?? I couldn’t believe there could be this kind of museum. Who could think of a towel can be a thing to be exhibited?

Well ~ if you don’t come and visit here you’ll never know what it’s like.

The scale of this museum is really huge and there’s a pretty garden outside of the museum. You get an admission ticket with a small piece of towel. This Imabari towel is well known for high-priced, high quality of towel in Japan. I was really surprised to see all those towel art works. So lovely and so amazing piece of art works are definitely attractive enough to every viewers. There are many collaboration products done with cartoon characters as well. It makes you open your wallet. You might end up spending a lot of money to buy cute and beautiful stuffs in the shop after walking around the magnificent exhibition.

Great exhibition ~ The best towel products~

People of all ages including kids and adults would have a wonderful happy time here.

One to be desired is that there is no public transportation to get here. The best way is to come here by a rented car. That’s why I couldn’t see many foreign tourists but the natives who come in a...

genuinely just bizzare. i can’t even really be mad?

after going up 4 levels of escalators in shops, we arrive in the… “exhibitions” first was the production of towels? but the machines are all loud and not doing anything. read some signs with minimal information and went on then there was the moomin exhibit—i honestly kinda enjoyed it? moomin is cute, and there was a degree of organization to it that made it more pleasant. next were the quilts—i dont have experience with the artist, and in all honesty i don’t have much of an interest in quilts. i dont feel super confident criticizing it, but i also don’t get a draw as someone exterior to the subject. then was the character exhibition—a penguin? i don’t know the character outside of seeing it a bit. cute, not my thing.

i must add that i’m an american tourist, and only the first two exhibits were english-accessible. that’s fine, but i would like that to be either uniform or disclosed.

came in wanting a kinda kooky thing about towels, came out confused.

the shop wasn’t super interesting to me—towels seemed kinda shitty and relied a lot on brand interest. upon reading some reviews...