Lavender Beach — Attraction in Itoigawa

Lavender Beach in Itoigawa during winter offers a serene and almost mystical experience. While it lacks the vibrant summer activity, the quiet shoreline and the stark contrast of the rugged coast against the winter sky create a peaceful, reflective atmosphere. The cold sea breeze and the sound of crashing waves make it a unique place for a contemplative walk. There aren’t many facilities open during the offseason, so it’s best suited for those seeking solitude and natural beauty rather than a traditional beach day. A hidden gem for travelers who appreciate the raw, untouched charm of Japan’s...

The beach gets its name from the lavender-colored jade that can be found there. The open area near the beach contains the statue of Nunakawa-Hime, a ruler in Jomon Period, and the relief that portray the processing steps of jade. This beach is named for the lavender-colored jade that can occasionally be found among its pebbles. An expansive shoreline covered with a large variety of stones, Lavender Beach is an excellent spot to hunt for jade and other...

I saw only a few people at the beach. Some workers working on the beach and a few people on the shore picking up stones. It was very peaceful and quite. If you want some alone time go to the beach. Also there is a 7-11 nearby if you want...