The Glenmorangie Distillery Co — Attraction in Scotland

We've visited several distilleries in the past few years, and visited here after briefly stopping at Balblair. Decided to book in on the next tour as they run every half hour (very busy, not surprising given they're the 4th largest single malt distillery in the world). Tour was informative and enjoyable - always good to see the slight differences between distilleries - however for £18 each it felt lacking, certainly the Diageo owned distilleries of a similar scale had much more on offer (i.e. More tour content, tastes and sometimes a glass to take away). Even the smaller ones include a £5 voucher for a bottle in the shop - it feels like because they're large there's no need to offer incentives etc. (should note this isn't COVID related as we've done some in the past 12 months that cost less, had 3 tastings plus cocktail and also offer the £5 discount!). This was compounded by having to pay if we wanted to taste any prior to buying a full bottle - never experienced this at any distillery, in fact the last one we went to offered 4 separate tastes at no cost (without paying for the tour) so you can decide which bottle is for you! Talk on the wildlife and oysters was different and interesting too. Also gains an extra star as you can go down to the waters edge and sit and have a picnic with great views (which we did). Overall if you're in the area and want a tour, I'd recommend doing Balblair just 4 miles down the road, for a true traditional distillery experience, rather than seeing the mass-produced...

Disappointed with the Glenmorangie Distillery Tour

As fans of Glenmorangie whisky and its elegant packaging, we were truly excited to visit the distillery during our first trip to Scotland. Unfortunately, the experience fell far short of expectations.

The tour was led by a very young and clearly inexperienced guide with his body language. While we appreciate his effort and understand that everyone has to start somewhere, it was evident he lacked both the passion and deep knowledge that one would expect from such a prestigious distillery. The presentation felt unprofessional, and we were left feeling that the management had not properly considered the importance of providing a high-quality experience to their guests—especially those who may only visit once in their lifetime.

Another disappointment was the strict no-photography policy. While we understand the need to limit photos in certain areas, not allowing photos at any point during the tour seems excessive. Creating designated spots or time slots for photography would allow visitors to capture memories without compromising the operation. It’s especially frustrating to see other visitor photos on Google, suggesting a double standard. This inconsistency undermines trust and creates confusion among guests.

Overall, we left feeling let down by the lack of professionalism and customer care. For those planning a whisky tour in Scotland, we strongly recommend exploring more other distilleries where your time and enthusiasm may be better...

My parents had booked, and paid for, a tour and tasting at the distillery on Fri August 8th as part of a Scottish road trip. They booked it some months ago and were travelling from the USA, which they had explained over the phone when they booked (because my father could not pay online). At around 6pm the evening before the tour my father suddenly received an automated notification that the tour had been cancelled. In his junkbox there was a very short email saying that due to a bereavement the tour the next morning could not go ahead. More than a week later, he still hadn’t received a refund, and had to chase it via email (no response) and follow-up call. No-one had the decency to speak directly to him and properly apologise, or offer any form of goodwill gesture. A receptionist told him someone would call, but the only further contact was a terse “your refund is coming” email. I am absolutely shocked that a high-end brand like Glenmorangie would have such a poor level of customer service. Please spend your distillery tour money elsewhere. Businesses that treat customers with such contempt should not be rewarded. I can personally recommend Lagg (Arran), Talisker (Skye), any Whyte and McKay distillery, Dalwhinnie (Highlands) and the wonderful Highland Park (Orkney). There are many, many other...