Although supermarkets see the huge impact online reviews have on their store purchases every day, most don’t offer this capability on their own sites and e-commerce platforms. It’s likely retailers see consumer generated content as a potential liability. A couple bad reviews, and a product’s sales might grind to a halt.
Judging by the report from Bazaarvoice, there may be more upside to consumer-generated content than many grocers realize. For example, a partnership with British supermarket Waitrose led to an in-store promotion that called out items that had the highest shopper ratings online. The “As Rated By You” promotion, according to Bazaarvoice, was Waitrose’s most successful in-store...
Read moreI can't understand how this management can exist & survive in a country that was once proud of its standards. The automatic door has had opening problems for months, and it seems no one is addressing it. Working hours are not being updated for holidays, and some staff members appear quite unhappy, please encourage abit positive atmosphere in the supermarket like ICA .. The overall quality of life in Sweden seems to be declining every day. Perhaps it's time to consider relocating to a...
Read moreBig store, lots of items but super indifferent and unwillingness from the staff to speak anything other than Swedish makes it kind of a weird experience. Nice for Swedish talking people, but for foreign people not so much...
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