Williamsburg Market — Local services in Williamsburg

I really hate leaving this review: But I just checked into my accommodations for the start of a restful July 4th Weekend (after a very arduous and difficult week) and I’m still shaking from an upsetting encounter with an employee at the Williamsburg Market. I’ve been coming to this area every summer for the last ten or so years, and the whole time have been happy to patronize the market - a well-appointed and up ’til now welcoming local merchant. But I can’t recall being treating so rudely, and so condescendingly, and being made to feel so unwelcome by the slender, sandy-haired, bespectacled middle-aged woman behind the butcher counter at the rear of the store. I keep trying to think if there was something I did wrong, something I overlooked in my behavior to have set her off but even if I had it wouldn’t have been so bad to trigger the icey hostility I received. She was impatient with me from the start, and every time I attempted to defuse the highly charged tension between us by being overtly polite, it only seemed to incite an even more rude response from her. Even the slightest thing I did seemed to trigger her: near the end of my extensive order of several items (and I should note, Williamsburg Market is not remotely inexpensive), and was waiting for a small container of cole slaw, I innocuously rested my hand on the counter in anticipation of receiving the order, she snapped at me - “I have to measure it first!” My first impulse was the just storm away, but I felt that would only make things worse, so I sheeplishly removed my hand and waited for her to finish her business so I could check out. That is just one example of the “welcome” I received. Clearly the customer was not going to be right. I suppose I could have, at any point, walked out without my purchases, and driven to a market in Florence or Northampton. Also there are plenty of roadside farmsteads, or Oliver’s Market in nearby Goshen. In future I will probably go to any of these rather than visit Williamsburg Market again. I always support small independently owned businesses like this wherever I am. But it’s sad, like having a mask pulled off of an old friend’s face to reveal a monster underneath. Heartbreaking. It sounds dramatic but that’s how my visit to the Market made me feel. And it’s just...

My first deep interaction with Williamsburg Market was when I met one of the owners, and I was immediately struck by his refined and thoughtful demeanor. He is a gentleman in every sense of the word—careful, intelligent, and sharp, yet humble and approachable. It’s rare to encounter someone with such a seamless blend of high emotional intelligence and finely tuned business acumen. In Western Massachusetts, known more for its agricultural traditions and slow living than fast-paced city life, he has achieved something truly remarkable: slowing the speed of business to match the warmth and rhythm of country living.

The store itself is the perfect embodiment of a country market—clean, tidy, and filled with charm. It’s like stepping into a postcard of rural America, a place that deserves to be celebrated and remembered for generations. They stock a wonderful mix of local products, mainstream essentials, in-house creations, and unique items like maple syrup sugar candies or deli salads that support local traditions. Everything is fresh, beautifully arranged, and thoughtfully curated.

A special shoutout to Aaron, my cashier, whose warm, casual smile and friendly service perfectly encapsulated why I love coming to Western Massachusetts. There’s something deeply genuine and fulfilling about the kindness and quality of life here, and Aaron truly reflects the ideals of Williamsburg Market.

This store is not just a place to shop—it’s a slice of hilltown life, offering peace, happiness, and a connection to the local community. Williamsburg Market is a piece of that pie of happiness that you've been longing for. I can't wait...

The Williamsburg market has been our saving grace. It has almost everything you could possibly need, and saves us having to go to the big box Northampton supermarkets quite a lot. They have a very wide selection of canned goods, vegetables, meats, wines, bread, etc. The staff is super friendly, and their items are very reasonably priced. We really enjoy going here and supporting the new owners. Their recent renovation has made the store even better! Highly recommend if you’re passing by on your way home or if you live in the general area....