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🛍️ Pacific Fair Gold Coast

A $670 million AUD transformation in 2017 (by AMP Capital), this 150,000㎡ masterpiece was designed by Hassell (Sydney Airport) + The Buchan Group (Melbourne Emporium). 🌿 Disruptive Design • Rainforest Atrium Dome: 2,000+ native plants with smart humidity/lighting systems (eco-friendly + stunning!). • Light Rail Terminal Direct to B1: Drives 8.6M annual visits (53% foot traffic!). 💎 Unmatched Retail Power • Southern Hemisphere’s Largest Beauty Hub: Mecca Maxima (1,200㎡) + Sephora (900㎡) flagships Aesop Lab Concept + Le Labo Fragrance Bar • Luxury & Fast Fashion: Gucci (1,200㎡, Top 3 AU sales) Hermès Equestrian Theme Store (easier quota bags!) Zimmermann’s ONLY beachfront location (Global Top 3 revenue) • Anchor Stores: David Jones (8,000㎡ full-range) Myer Surf Gear + Target Smart Home Lab • Natural Edge: ONLY luxury mall with beach access (12K daily coastal visitors!). 🎯 Smart Operations • The Star Casino VIP Synergy (shared membership perks) • Late-Night Thursdays (captures locals + offsets tourist dips) • 28% F&B Mix (extends dwell time by 1.8 hours) VS China’s Haitang Bay: PF wins on design, experience & local integration—though brand variety lags slightly. A global case study! #PacificFair #RetailDesign #LuxuryShopping #GoldCoast #CommercialRealEstate #AustraliaRetail 🌴✨

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Noelia Sigrid
Noelia Sigrid
6 months ago
Noelia Sigrid
Noelia Sigrid
6 months ago
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🛍️ Pacific Fair Gold Coast

A $670 million AUD transformation in 2017 (by AMP Capital), this 150,000㎡ masterpiece was designed by Hassell (Sydney Airport) + The Buchan Group (Melbourne Emporium). 🌿 Disruptive Design • Rainforest Atrium Dome: 2,000+ native plants with smart humidity/lighting systems (eco-friendly + stunning!). • Light Rail Terminal Direct to B1: Drives 8.6M annual visits (53% foot traffic!). 💎 Unmatched Retail Power • Southern Hemisphere’s Largest Beauty Hub: Mecca Maxima (1,200㎡) + Sephora (900㎡) flagships Aesop Lab Concept + Le Labo Fragrance Bar • Luxury & Fast Fashion: Gucci (1,200㎡, Top 3 AU sales) Hermès Equestrian Theme Store (easier quota bags!) Zimmermann’s ONLY beachfront location (Global Top 3 revenue) • Anchor Stores: David Jones (8,000㎡ full-range) Myer Surf Gear + Target Smart Home Lab • Natural Edge: ONLY luxury mall with beach access (12K daily coastal visitors!). 🎯 Smart Operations • The Star Casino VIP Synergy (shared membership perks) • Late-Night Thursdays (captures locals + offsets tourist dips) • 28% F&B Mix (extends dwell time by 1.8 hours) VS China’s Haitang Bay: PF wins on design, experience & local integration—though brand variety lags slightly. A global case study! #PacificFair #RetailDesign #LuxuryShopping #GoldCoast #CommercialRealEstate #AustraliaRetail 🌴✨

Gold Coast City
Pacific Fair Shopping Centre
Pacific Fair Shopping CentrePacific Fair Shopping Centre