🇮🇹 Heritage Hub – Turin, Italy

While Turin might not be the first name that comes to mind for many visitors to Italy, those who’ve been know it’s the ultimate destination for Italian automotive culture 🚗✨. Located in the historic Mirafiori industrial district, the Heritage Hub occupies over 15,000 square meters in what was once Workshop 81. This museum celebrates the legacy of iconic Italian car brands like Fiat, Lancia, and Abarth, and also features classics from Alfa Romeo, Autobianchi, and Jeep. ✨ Highlights & Exhibits 1️⃣ Thematic Zones: More than 250 classic cars are displayed across 8 themed sections: 🏁 Records & Racing: Models that made history in motorsport. 🎨 Concept & Custom Cars: Rare prototypes and unique custom builds. ⚙️ Engineering Stars: Cars with groundbreaking mechanical designs. 🌱 Eco & Sustainability: Environmentally innovative vehicles. 🛡️ Compact & Safe: Small yet safety-forward models. ✨ Design Icons: Automobiles that shaped design history. 🗺️ Epic Journeys: Vehicles made for legendary travels. 🏞️ Rally Era: Milestone cars from rally racing history. 2️⃣ Engine Room: A dedicated area showcasing over 30 iconic engines from Fiat, Lancia, and Abarth — spanning more than a century of innovation. Includes petrol, electric, turbo, and even steam engines! 🔧⚡ 3️⃣ Special Exhibitions: Currently celebrating Abarth’s 75th anniversary with a temporary display of rare models from private and corporate collections (like the Abarth 1000 from our dealership — pictured here!). 🎉 4️⃣ Historical Narratives: Beyond cars, the exhibition traces the history of the Mirafiori plant from 1939 to today, including Fiat’s collaboration with the Italian Carabinieri. 📜👮♂️ 🏢 Facilities: Conference rooms and workshops capable of hosting up to 200 people Guided tours in Italian and English (advance booking required) Group visits available Perfect for car enthusiasts, history lovers, and cultural explorers! 🚀 #Turin #ItalianAutomotive #CarCulture #Supercars #AlfaRomeo #Fiat #Abarth #TravelItaly 🇮🇹