A New Two-Story Bathhouse Just Opened in NoHo With Unlimited Monthly Memberships
Summer might be winding down, but the sweat isn’t—NoHo just welcomed Lore, a sleek new design-driven bathing club giving New Yorkers a fresh way to make sweating a weekly ritual well into fall and winter. The 6,200-square-foot, two-story space was intentionally designed to guide the body through a sensory journey of hot and cold therapy —a primal wellness practice used for centuries across cultures to restore balance, aid recovery, and sharpen mental clarity. Benefits of Hot & Cold Therapy ------------------------------ Science backs the health and longevity benefits of alternating between heat and cold. Research shows that frequent practice—ideally two or more sessions per week —can help: * Boost cardiovascular health * Improve mental clarity * Support recovery and reduce inflammation * Lower the risk of neurodegenerative and heart disease Lore’s founders designed the space with this frequency in mind, encouraging members to treat bathing as a regular part of their lifestyle. Inside Lore: Sauna, Cold Plunge, & More --------------------------------------- The facilities include: * A spacious Finnish dry sauna reaching up to 190° * A refreshing cold plunge pool * A soothing infrared sauna A club for serious bathers who don’t take themselves too seriously but want to make bathing a key part of their life, the team has stripped away some of the “excess” of larger facilities to focus on the main aspects of a bathhouse and keep visitor costs down. And unlike most of the city’s current pay-per-visit facilities that aren’t very everyday-user-friendly, Lore offers unlimited memberships starting at $89/week or $200/month for 75-minute sessions, making it one of the most affordable daily wellness options in the city. Co-founder James O’Reilly stated: > The key isn’t longer sessions but greater frequency—at least twice weekly. This insight inspired Lore, a neighborhood bathing club designed for those committed to a regular practice. By offering memberships, we can deliver unmatched value for those dedicated to consistent bathing.” If you aren’t in a rush, be sure to linger before or after your session to enjoy treats like La Cabra coffee, Masha tea, tasty bone broth, or fresh pressed juices, or simply just to regroup and gather your thoughts—a thoughtful touch that makes Lore feel more like a community hub than just a bathhouse. Ready to sweat it out? Lore is now open in NoHo, offering New Yorkers a sleek, two-story sanctuary for unlimited bathing. Learn more online. * 📍 676 Broadway, NoHo * 🗓 Open seven days a week * ⏰ 7 am – 11 pm Source: https://secretnyc.co/lore-bathing-club-noho/
