Dua Lipa’s “Radical Optimism” Pop-Up Shop Is Coming To NYC—Just in Time for Her 4 Sold-Out MSG Shows

Dua Lipa is bringing her “Radical Optimism” tour to Madison Square Garden starting on Wednesday (September 17), and a special pop-up shop is happening alongside it. The pop star kicks off her stint of 4 sold-out shows at the World’s Most Famous Arena , and she’s giving fans an exclusive chance to become immersed with her 2024 album before the show! In collaboration with American Express, fans are invited to come check out the immersive retail experience at The Hole NYC (312 Bowery) to shop exclusive new Dua Lipa merchandise, partake in unique photo opportunities , and even try out one of Dua Lipa’s favorite drinks at an in-store refreshment station. Plus, fans are invited to “step inside the music of *Radical Optimism”* presented in L-ISA Immersive Sound, the ultra-high resolution spatial audio technology from L-Acoustics. American Express Card Holders also get exclusive perks at the shop including: * A dedicated checkout line * Exclusive merch only shoppable for AMEX customers * Complimentary gift with their purchase Additionally, all American Express Platinum Card holders can earn early access to the pop-up shop one hour prior to opening (+1 guest). The pop-up shop runs from September 17 – 21 ! Get a glance of what it should look like based on other city’s pop-ups below: 📍 The Hole NYC (312 Bowery) 📅 September 17 – 21 Source: https://secretnyc.co/dua-lipa-radical-optimism-pop-up-shop-nyc/