Kaufland Plovdiv - Hristo Botev - South — Restaurant in Plovdiv

As someone living in Germany and familiar with Kaufland’s usual product standards, I was extremely disappointed during my recent experience at the Kaufland store in Plovdiv, Bulgaria. Many products in the Bulgarian store are more expensive than in Germany, which is shocking considering the much lower average income in Bulgaria. For example, grapes cost 3 EUR in Plovdiv compared to 1.79–2 EUR in Germany, grapefruit is 2.04 EUR in Plovdiv versus 0.99 EUR in Germany, and Segafredo coffee is 46 BGN (around 23.50 EUR) in Plovdiv while it’s only 16.99 EUR or less in Germany. What’s even worse is the quality of the products. The packaging is identical to what we see in Germany, but the contents are clearly inferior. Whether it’s coffee, cleaning products, or cosmetics, the difference is obvious—these are not the same products. They look German on the outside, but inside they feel like cheaper, lower-quality versions, yet sold at German-level prices or even higher. This feels misleading and unfair to Bulgarian customers, who are paying a premium for what they believe are high-quality European goods. Kaufland should be more transparent and align prices with local purchasing power—or at least offer the true German quality that customers expect when they see familiar brands and packaging. I do not recommend shopping at...

It's a very convenient spot for drive-by. It has other important venues around it. The supermarket itself is clean, but a bit messed up with the arrangement of its stock sometimes. Most of the stuff is fresh and available in bulk. The bread they bake is awesome if you manage to get your hands on it while it's still hot. The wine shelves are very good. Most of what you need in one place. Some individual articles are quite overpriced for a supermarket, but that's a general issue...

Fresh vegetables, fruits, meats and fish. Wide variety of dry food stuff. All round one stop shopping for convenience. Busiest on weekends. Good deals with coupons and always a special sale. Must go place for grocery and shopping needs. Recent refresh of the interior organisation has made a confusing shopping experience as it all seems very disorganized. It will take time to learn...