McDonald’s India is stepping up its operations in western and southern markets of the country by doubling its outlets with an investment of Rs. 750 crore in the next five years.
“We currently have 213 restaurants, and are looking to add up to another 250 restaurants by 2020, which would entail an investment of Rs. 750 crore,” said Amit Jatia, Vice Chairman, Westlife Enterprise, a master franchisee for McDonald’s here.
McDonald’s, which was the first quick service restaurant (QSR) format to start operations in the country two decades ago, is now betting on alternative, healthy offerings in the face of competition.
Other international chain restaurants, most recently Burger King, besides Dominos, Pizza Hut and Dunkin’ Donuts among others, and food-on-demand delivery services are competing for consumer attention in the segment.
“While we do offer competitive order deliveries, our core focus will be the QSR format, which is robust for us globally,” he said. The company’s overarching strategy now is to offer “healthier beverages” to customers here. “We are now betting big on our coffee. We have opened McCafe’s within our outlets serving premium locally-sourced Arabica coffee at affordable prices,” he said.
“We offer a range of smoothies, besides coffees and this encourages customers to opt for non-carbonated...
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