Purmamarca is a village in the Jujuy province of northwest Argentina. It's set at the base of a striking, multi-hued mountain called the Seven Colors Hill. From the village, the Paseo de los Colorados trail leads into the surrounding desert landscapes for views of the mountain. Adobe houses line the streets, and 9 de Julio Square hosts a popular crafts market. Nearby is the centuries-old Santa Rosa de Lima church.