We arrived at 4AM to Reykjavik international airport and had prebooked (with a discount code) Flybus for 2 for $53USD. After hanging around the airport, the bus dropped us in town (45 minutes) at the bus terminal where we grabbed a taxi to Sky Lagoon (20 minutes) for $34USD. We had prebooked the 7-Step Ritual for 2 on TripAdvisor for $195USD total (with coupon code) for a 9AM time. We waited around outside for a bit (not much around at all) and they opened right around that time, with probably 15 of us in line. We had brought duffle bags with us and we confirmed they would not fit in the free lockers in the changing rooms, so we were charged $15USD total to store our 2 bags in a secured room (even the attendant couldn't believe we had to pay for that service). The place is very nice and clean and quiet. You remove your shoes and enter the separate male/ female rooms where you can put your swimsuit on and leave everything else in a locker secured by your wristband. Before entering the sauna, you grab a towel...remove your swimsuit...and use on of the showers to clean off. The showers are in a big room but well spaced and have a privacy barrier and a door so you just see the top of people's chest and head but nothing else. The supplied soap and shampoo is nice smelling and the water is great and hot. You then enter the large lagoon which is wonderfully designed and feels like you are in nature and winds out to a larger area with an amazing overlook of the ocean. We were advised to go straight to our "7-step ritual" as there are time blocks.....technically step 1 is the large pool everyone gets with entrance....so we then did step 2 via a quick dunk in the small little cold pool (not very pleasant TBH)...and then you enter a separate area for the rest of the ritual. To be clear, you can go in here one time ONLY so take your time and enjoy it. Next for step 3 you enter the dry sauna with amazing views.....then to step 4 which is giant cool mist room....step 5 is a salt scrub they give you to put on in a big open room.....step 6 is a steam room (which is small and filled quickly)...and step 7 is a tiny little shot of fruit tea. So, the additional 6 steps probably took everyone about 30 minutes as far as we could tell. There is no time limit to using the main lagoon. They will provide you free water at the bar, but all other beverages have a charge. We enjoyed the additional 6-steps and worth another $20 perhaps, but since you can't return and go to the items you enjoyed, it has limited value. Still that doesn't matter because the lagoon itself is so nice. Honestly, we enjoyed this place more than Blue Lagoon and found it a better value. Probably 3-4 hours is adequate time to have a leisurely visit. Our taxi (there are always some coming and going) back to town and direct to the Reykjavik cruise port was $55USD.