I have to say they do very good marketing - from the -41oC room (which is basically a fan blasting colder air at you); the swinging of a wet towel; the 10 second slide; the many many instagrammable backgrounds; the amazing hospitality from tea, biscuits, spectacle warmer to the amazing uncle who introduce you to the place with his jovial hospitality.

If you go in with the expectation of seeing how beautiful they can make the interior of a -20oC freezer and to see the uncle, it is actually quite a fun experience. No snow ball fights to be have inside here, just a 10 second slide - a quick drop and that's it. Estimated duration in the freezer was actually only like 15minutes in the cold room because the jackets and gloves lent to you were not made for experiencing below 0oC but rather people working in and out of a giant freezer - which is essentially what you are doing. If they continue to maintain or upgrade all those ice sculptures, this would be a recommended place to drop by and escape the sweltering heat of summer.

Ample parking space, pity it is not as popular; but then again we really enjoyed having the entire freezer to ourselves.