American Express Stadium — Attraction in Great Britain

A Symphony of Style and Service: The Unforgettable Lounge Experience at the Amex Stadium Stepping into the Amex Stadium's lounges is an experience that transcends mere matchday hospitality; it's an immersion into a world of refined comfort and breathtaking views. From the moment you're warmly greeted, a sense of exclusive anticipation washes over you, setting the tone for an truly elevated visit. The design of these premium spaces is nothing short of gorgeous. Each lounge, from the expansive elegance of the Mayo Wynne Baxter with its iconic 'wave' ceiling and panoramic vistas to the intimate sophistication of the American Express Lounge, is a testament to modern architectural brilliance. Natural light floods in through floor-to-ceiling windows, creating an airy, inviting atmosphere while offering unparalleled views – whether it's the meticulously manicured pitch stretching out before you, or the serene backdrop of the Sussex Downs. Plush, contemporary furnishings invite you to relax, making it feel less like a stadium and more like a high-end private club. But the beauty here isn't just skin deep. The culinary journey is a highlight in itself. Expert chefs craft a diverse and delectable menu, featuring locally sourced Sussex ingredients that truly sing. From elegant canapés to sumptuous main courses (often served as sophisticated "bowl food" or through impeccable table service), every dish is a testament to quality and creativity. The dedicated bars, well-stocked with an impressive selection of complimentary beverages – from fine wines and spirits to local ales – ensure that your glass is never empty and your experience remains utterly seamless. What truly elevates the lounge experience, however, is the impeccable service. Attentive, professional, and genuinely friendly staff anticipate your every need with a discreet grace, ensuring that your focus remains entirely on enjoying the occasion. Whether it's guiding you to your premium match seating just steps away, or simply ensuring your comfort, their dedication is palpable. For those seeking an unforgettable day out, combining the thrill of the game or the prestige of an event with unparalleled luxury, the Amex Stadium lounges are an absolute revelation. They flawlessly blend vibrant atmosphere with sophisticated serenity, creating a truly gorgeous and memorable experience that leaves you longing for your next visit. It's a gold standard in stadium hospitality, and a shining jewel in...

I attended the Women’s World Cup match on Saturday for England v Australia, and let’s just say the off-pitch performance left much to be desired. The chaos began with the so-called “Fast Lane” drink ordering system. After queuing, paying, and then embarking on a treasure hunt to find where to actually collect the drinks, we spent 20 minutes standing around while staff looked as if they’d been dropped into the role without so much as a briefing on what “click and collect” actually means.

Finally, I managed to get my beer—only to be told it couldn’t be taken into the stadium. Now, had this been signposted anywhere, I might have saved myself the exercise in futility. Once inside (around 16:20, with kick-off at 17:00), my friend and I decided to try again and queue for a drink we could actually enjoy during the match. What followed was a masterclass in inefficiency: a huge queue, staff pulling pints one at a time with the speed and confidence of someone pouring their first ever lager, and a general sense that no one had considered fans might actually want a drink before kick-off.

By the time the match began, we were still in line—surrounded by fellow fans watching the opening minutes on their phones. We finally got served after an entire hour, meaning we missed the first 20 minutes of the game. Not exactly the experience you’d hope for at an international sporting event.

Some free tips: • Pull pints in advance; no one is impressed by the artisan “one-by-one” method. • Separate bars for food and drink—no one wants to wait behind someone ordering six hot dogs when all they want is a pint. • Signage. Yes, it’s basic, but it works.

I’ve been to countless stadiums and events, and this was hands-down the worst customer experience I’ve had. Rugby fans may be different to football fans, but surely serving drinks shouldn’t be a mystery. Time to...

THE SEAGULLS Brighton & Hove Albion was founded in 1901, joining the Southern League. However, apart from a victory in the FA Charity Shield over Football League champions Aston Villa in 1910, successes were slow to materialise. In fact, it took all of 78 years for Brighton to reach the top division; they were finally promoted to the First Division for the 1979/80 season. Their stay was brief and after four seasons in the top flight they were relegated in the same year that they reached their one and only FA Cup Final, against Manchester United. Brighton finally returned to the top flight in 2017/18. After 1983, Brighton’s fans experienced a period of turbulence, spending four spells in the third division, the most recent in 2011. Added to that, financial problems and postponed building plans meant that the club had no home ground between 1997 and 2011. Instead, they first had to share a stadium with Gillingham, 110 kilometres (70 miles) away, and then had to accept as their temporary home the use of Withdean Stadium, the athletics arena in Brighton. Thanks to owner Tony Bloom, who took over the club in 2009, things have been looking up for Brighton & Hove Albion. Since promotion to the Championship in 2011, the team have played at the newly constructed American Express Community Stadium, and in the spring of 2017, for the first time ever, the club secured a place in the Premier League. The club’s crest originally depicted a traditional coat of arms representing the twin towns of Brighton and Hove, and in the 1950s a club monogram motif was worn. For a time, the club was known as the Dolphins, but this was short-lived. In the 1977 season they adopted the nickname of the Seagulls and the club crest has reflected...