Wisconsin Welcome Center - Beloit — Attraction in Beloit

This is the happiest place on earth. Disney has nothing on the Beloit Wisconsin rest stop, because stopping here means that you are finally out of the god-forsaken state of Illinois. You are so overwhelmed with joy, you exit the car and immediately fall prostrate to the ground, kissing the soil of someplace -- anyplace -- that is not Illinois.

Each mile coming up I-39 through what is best described as the "Spirit Airlines of US States" (only with worse customer service) brings you closer to this wonderful place, and then you finally cross the state line, somewhat in shock that you actually made it.

The rest stop itself could be the dingiest, dirtiest, filthiest stop on the Interstate Highway System, and you'd still feel bliss. But it's actually a really clean and well-maintained rest stop that lets you feel as if you've finally reached the promised land. Upon exiting though, the joy fades somewhat as you realize you're now in Beloit, but you unironically say to yourself "Hey, at least it's...

We were returning to Wisconsin from a nearly 6,000 mile trip throughout Minnesota, the Dakotas, Wyoming, Arizona, Nevada, New Mexico, Arkansas and Illinois when we made our last travel stop at the Beloit Travel Wisconsin Welcome Center. We were amazingly pleased by the fantastic warm welcome we found there, especially in light of the very mediocre to poor travel centers we encountered nationwide. Beloit’s center was extremely clean, neat, and the ONLY ONE that had actual representatives who could answer any questions we might have. The Center REALLY reflects well on our state, and is a huge asset for tourism or anyone coming to the state for any reason!! LOVED THE EXPERIENCE OF...

Great rest stop. Always clean and well maintained. The landscaping is very nice, and there's more travel info here than other WI rest stops.

Sadly, the State doesn't provide enough funding to make it a real "welcome center". Ideally, there would be staff to answer questions and promote Wisconsin tourism. Barring that, they should at least have interactive computer programs to help people search for lodging, restaurants, tourist destinations, etc, as well as basic travel information. Also, the posters are old and faded. They need to be replaced with more...