Golden Resources has not attracted a large foreign crowd yet either, mostly because of the mall's location in northwestern Beijing outside of Third Ring Road — far from the city's foreign enclaves. I did not see a single foreign face or hear a foreign language in the hour and a half I spent shopping that Sunday afternoon. Moreover, none of the stores I visited accepted foreign credit cards. In contrast, in many stores at the Oriental Plaza and China World malls in the center of the city, no one bats an eye when a customer hands over a Visa cardfrom a foreign bank. Now, however, the number of shoppers has increased tremendously over the years. The many restaurants, megaplex, and wide variety of stores has brought in consumers from all over the city and the world.
An American executive based in Beijing suggested that name-brand corporations such as Ralph Lauren, Papa John's Pizza, and Chanel regard these non-earning stores as a form of advertising and positioning for the future sales.
Fu Yuehong, general manager of the New Yansha Group which operates nearly half the mall, explains:
From the beginning we wanted the largest shopping center in the world [...] We are the country with the most people in the world. We have the fastest growing economy. The largest mall shows our progress as a society [...] We think it will take three to five years to start making a...
Read moreHighly recommend the Putien restaurant in the Gr mall! Michelin one star but very reasonably priced! Food is delicious and the service is great!
Recommendations-
Braised pork with lychee Oyster pancake Roast duck with taro
Come and...
Read moreDon't just go to Xidan and Wangfujing. This place should be checked out just because it's huge. Don't expect to purchase anything, but the sheer size is enough to...
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