This is my grandmother’s store. She opened this wonderful place in 1954 with my grandfather and is still running the place today. Many people from Rusk tell her she just can’t close because the store is so special to the town! While other jewelry businesses have closed, she currently remains the only diamond jewelry store in the county. She’s made it! This store has everything from fashion jewelry/sterling to high end bridal diamonds to Fiestaware and bridal registry. She has colored gems, pearls, baby’s jewelry and gifts, crystalware, etc. She hand picks every item in there. Additionally, she has wonderful staff who have been a part of the store for many years. Stop in some time! You will be sure to receive friendly greetings and...
Read moreJoann is a true gem, herself! She is so sweet and knowledgeable about jewelry. Her staff is also accommodating. My husband and I have purchased several items over the years and have enjoyed them all, especially the beautiful 50th anniversary ring that my husband Jackie chose for me. Joann also has great ideas for remaking...
Read moreBest quality you'll find! The service is immaculate and the atmosphere is the epidemy of southern hospitality. Some I learned is that the business was est. in 1954, and is still owned and operated by the original owner. Great shopping experience, and they are super...
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