New Arrival｜First Watch in Boston

The popular brunch chain First Watch, originally from Florida, has officially opened its first Boston location in the heart of Back Bay. Its grand opening took place this Wednesday! Specializing in fresh, ingredient-focused brunch and lunch offerings crafted daily from scratch, First Watch is known for its seasonal menu and health-conscious yet indulgent options. From farm-fresh egg dishes to nutrient-packed bowls, there’s something for every palate. Must-try favorites: Million Dollar Bacon – Thick-cut bacon baked with brown sugar, black pepper, and a hint of maple syrup Lemon Ricotta Pancakes – Light, fluffy pancakes with a bright citrus finish B.E.C. Sandwich – A hearty breakfast sandwich with egg, bacon, and cheddar on toasted artisan bread The drink menu is equally impressive, featuring fresh-pressed juices, specialty iced coffee blends, and signature brunch cocktails like the Morning Margarita and Cinnamon Toast Cereal Milk Martini. 📍 777 Boylston St, Boston, MA 🕖 7:00 AM – 2:30 PM daily Reservations are not accepted, but you can join the online waitlist via their app or website to save time. 🎁 Grand Opening Perks: First 100 guests on opening day receive a branded travel mug Throughout opening week, every table gets a complimentary coffee carafe to share Whether you're a brunch regular or just looking for a fresh, flavorful meal in a bright and inviting space, First Watch Back Bay is set to become a new favorite spot. Stop by soon and taste the sunshine! #BostonLobsterGuy #BostonLife #BrunchBoston #FirstWatchBoston #BackBayEats