Beniram Pyarelal - Famous shop - प्रसिद्ध इमरती (shop regd. 1989) — Restaurant in Uttar Pradesh

The 200-year-old Beniram’s in Jaunpur persists to churn out flavorful imartis that have people riding a few hundred kilometres to purchase a batch. One can be in Jaunpur for a day to scour the ancient grandeur of the city, but the one thing to be on their mind must be the iconic Beniram ki Imartis. Reaching the 200-year-old shop you can be transported back to another epoch. The imartis are as soft as etched in our memory, mildly sweet and the same dull-brown colour that demonstrates no use of colouring agents. Rakesh Modanwal, the fourth-generation owner of the shop, says proudly that they haven’t altered the recipe since his ancestor Beniram opened the shop and they still use the green mixture of urad dal, pure ghee and traditionally purified raw sugar to prepare their imartis. They’re so famous that it’s familiar for people to drive a few hundred kilometres to buy a batch. Beniram’s would be the ancient surviving shop selling imartis, a mithai that emanated in India, unlike the jalebi that arrived from the Middle East, despite...

If you are in Jaunpur then having an Imarti from Beni's shop is a must. The hot imarti out of the cauldron and still dripping the sugar syrup has its own unique taste which cannot be replicated anywhere else. The best part of this Imarti is that it lasts around a week and tastes same even on Day 6. With such great product at hands, it looks like the current generation of owners have become bit arrogant with forcing customers to surrender their bills. If only the owners become bit more humble and less of tax theif, this place could be the best sweet shop...

Jaunpur is well known for its Imarti, only because of this shop. If the price isn't the barrier for you then I'll highly recommend this shop. As of now Beniram Pyarelal Imarti Shop has a total of 3 Branches in Jaunpur City. They make almost every kind of sweets while taking care of complete hygiene. The best part is the menu is all vegetarian. The price of the Imarti in this shop is also one of the highest in Jaunpur but considering its price no...