Boat Quay — Attraction in Singapore

This sign in Clarke Quay aims to warn and educate individuals that fighting is a crime in Singapore in a unique manner.

Firstly, The sign utilises English to convey its message. Such usage can be attributed to the common language of Singapore being English, allowing the sign to reach a wider audience. Furthermore, the sign is placed in an expensive part of town in Singapore, indicating that the primary language used by individuals in high SES locations of Singapore is English. Furthemore, the location of the sign is also in a touristy area, and thus uses English which is possibly the main language of Singapore tourists to increase its effectiveness. An image is used to depict prohibited behaviour for those who are unable to understand English. Interestingly, despite the top down ,official nature of the sign, which is made by the Singapore government to announce the consequences of criminal behaviour, the sign uses indirect language ‘Moment of anger Lifetime of regret’ to capture the attention of passersby and direct their attention towards the sign. Thus, the metaphorical nature of the sign is able to increase audience awareness and attention to an otherwise boring and monotonous warning sign.

Additionally, ‘FINE’ and ‘IMPRISONMENT’ are written in capitalised, red letters to highlight the consequences of such criminal behaviour to the audience to prevent such behaviour. The red font also indicates an important warning. The sign also uses an image highlighted in black to contrast the white background to clearly illustrate the meaning behind the indirect statement of ‘moment of anger, lifetime of regret’.

The location of the sign is placed in Boat Quay along the string of pubs and bars. Thus, this sign serves to reinforce the criminality of fighting to individuals who are impaired with alcohol and have less restraint over their emotions such as anger as to prevent them from acting on their alcoholic tendencies. Additionally, the sign is also placed in a touristy area to inform tourists of the local laws and consequences as they are likely not familiar with such...

I never discovered this place until I went for the river cruise and decided to visit to look for a restaurant for an early dinner before our flight back to the UK. We walked from Clark Quay and couldn't get into Jumbo Seafood as we were too early and that was the case with a number of the restaurants, so be careful the majority don't open until 5.30 or 6.00. There are lots of different places to eat and they all have tables overlooking the river. What I would say is be careful in regards to the prices of some, the 1st restaurant we we to was a chinese seafood place, I sat down ordered a beer and looked at the menu which was ridiculously expensive, so I said I didn't want to eat and got well.overcharged for a beer. We walked down a bit further and found another Chinese place where the lady offered me a free beer and a soft drink for my daugter, we had duck, pancakes, spring rolls, seafood fried rice and it was pretty descent and what I liked is that the duck was served 2 ways. The skin was carved off and eaten with pancakes then they took the rest of the duck away, chopped it into pieces and stir fried it with ginger and spring onions. I think the area is nice and I am.sure that in the evening it would be pretty buzzy as it is close to the financial district and by the time we left there were a.lot more people out drinking so maybe a place more for adults than people with children? Well worth a visit if...

Popular dining along the Singapore River. Boat Quay is a historical quay in Singapore which is situated upstream from the mouth of the Singapore River on its southern bank. It spans from the shophouses near UOB Plaza, stretching along one bank of the Singapore River, all the way till Elgin Bridge. It was the busiest part of the old Port of Singapore, handling three-quarters of all shipping business during the 1860s. Because the south of the river here resembles the belly of a carp, which according to Chinese belief is where wealth and prosperity lay, many shophouses were built, crowded into the area.

Though serving aquatic trade is no longer Boat Quay's primary role, the shophouses on it have been carefully conserved and now house various bars, pubs and restaurants. Therefore, Boat Quay's social-economic role in the city has shifted away from that of trade and maritime commerce, and now leans towards more of a role accommodated for tourism and aesthetics for the commercial zone of which encloses the Singapore River. It is the soft front to the cosmopolitan banking and financial sectors lying immediately behind it.

Boat Quay is also the name of the road along the quay, which has since been converted into a pedestrian mall. FINAL...