Planet Swatch — Attraction in Biel/Bienne

I had a few Swatch watches in the 80's during my high school years. Feeling nostalgic, my wife and I stopped by during our trip to the Omega museum since they are in the same building. This review will share a lot of the same comments I had for the Omega museum so apologies in advance. The exhibit covers a large floor space and there are several areas that have exhibits that are dedicated to specific product lines as well as sections that showcase a lot of their history. This is not a guided tour and you are left to wonder around at your own pace. During our visit we were the only people in the entire space until towards the end of our visit when another couple showed up. While the exhibits and the museum as a whole was fairly comprehensive, I felt it was a bit sterile for some reason. This is why I gave 4 stars. They do have a store across the street that even has a drive-thru lane if you want to purchase a new piece to add to your collection and to...

This museum situated on the floor above the Omega museum is an interesting illustration of the excellent marketing strategies that have helped Swatch sell such a vast number of cheap, mostly plastic watches since their first collection presented in 1983. A close association with and sponsoring of cultural and sports events around the world have been the main methods used. You can follow their whole production from the start till today exposed around the windows of the building. Strangely, I managed to find a few that I owned from the...

Impressive collection of Swatch watches presented in an original way. You can literally see and touch thousands of Swatch watches and see their original marketing campaigns and stunts. The place takes approximately 30 to 45min to visit properly, but you can also visit it faster/longer depending on how meticulously you're going to go though all the presented watches. The 'Cité du Temps' admission (including the Omega Museum) is...