Primm's — Attraction in Winston-Salem

Primms in Winston-Salem is a hidden gem for anyone with an eye for designer fashion. The store offers a thoughtfully curated selection of high-quality, crafted clothing and accessories. Whether you're looking for chic, contemporary styles or timeless pieces, Primms has something for everyone. The boutique ambiance creates a personal shopping experience, and the staff is knowledgeable and attentive, helping you find the perfect addition to your wardrobe. The craftsmanship of their items stands out, making it a must-visit for fashion lovers seeking unique, statement pieces in...

My experience at Primm’s today absolutely blew me away! There were custom pieces set aside for me to try on that were exactly what I was looking for. I spoke with Amie at her pop-up yesterday and she had pulled several dresses, suits, blouses and pants all in my size. It was amazing!! Maria helped me with zippers, offered different color options and even suggested pieces that I had missed but loved and ended up buying. The shopping experience at Primm’s is so personal and comfortable that it feels like the excitement of shopping with your best friend. ...

Amie and the women at Primm’s are so helpful and welcoming! Amie has such an eye for styling, pulling pieces that I’d never think I’d like but end up being my favorites! Primm’s offers a relaxed atmosphere (and a bubbly bar!), pieces for every season, age, and budget, and great sales. I find that I reach for Primm’s pieces to wear out of my closet most frequently - not only great investment staples and quality, but also fun statement wear and trends! Shopping at Primm’s feels like you’re shopping with a friend and you leave...