The Urban Shoe Myth (Shoes and Accessories for Women and Men) — Local services in Saint John

I am a shoe lover, so I love smaller independent shoe stores as apposed to big department stores and chain stores. I was on vacation, thrilled to find this store and ready to shop. It looks amazing but when I walked in the front door I immediately was made to feel uncomfortable. There was no greeting even though two ladies were in plain view. Not only did they not greet me, but when I tried to engage them they were very cold and almost seemed annoyed. Like I was bothering them by saying hello? Thankfully I am a shoe shopping Professional and another young sales woman appeared and offered to assist me. I wanted to walk out but because of her friendliness, I purchased 2 pair of shoes. While waiting to pay I had to experience Rudeness to other customers by the 2 other staff. I wanted to enjoy that experience and I would have purchased more if not for the rude attitudes and uncomfortableness. I won't be back and I won't recommend this store. Pull it together, small businesses are going under at a rapid...

A Hidden Gem in Uptown Saint John!

Urban Shoe Myth is truly one of the standout boutiques in the city. The moment you walk in, you’re welcomed by a beautifully curated space that feels both upscale and inviting. Their selection of shoes, clothing, and accessories is unmatched—featuring high-quality brands that you won’t find anywhere else in the area.

The staff are knowledgeable, stylish, and genuinely passionate about helping you find exactly what you’re looking for—whether it’s the perfect pair of heels, a cozy fall sweater, or a gift for someone special.

What sets them apart is their attention to detail, both in customer service and product selection. Shopping here feels personal and relaxed, and I always leave feeling confident and inspired.

If you’re in Saint John and love fashion, Urban Shoe Myth is an absolute must-visit.

Kindest...

The shoe store has nice selections, but it lacks service, especially for me, probably because I’m of Asian decent. They offered no service to me unless I inquired, for the 2 styles I was interested in. However, other non-colored patrons were greeted warmly as they entered, then nice chats exchanged, and services offered voluntarily. I was in Toronto near Georgian Bay last month, and I shared with many friends back in the US about how kind and friendly Canadians are, but now I have to add “except in Saint John, New Brunswick.” Since I needed a pair of shoes to replace the pair I packed for this trip, I had no choice, otherwise I would not have given this store my business. Very...