Pagani Automobili S.P.A. — Local services in Unione dei comuni del Sorbara

Museo Horacio Pagani Compared to the Lamborghini and Ferrari museums this one is set quite far out and doesn’t have the same heritage in the surrounding area as the others. The building itself is a beautiful glass and metal building sat on the corner of an industrial estate. As you walk in there is a special edition Zonda sat next to the entrance. When you walk in your greeted to a very open and airy environment which is a design mix of modern contemporary and classic Italian villa. Standard with most museums you walk directly into the shop. The Pagani museum is a guided tour (in English) which means you must wait for everyone on your booking to arrive before you can see the museum itself. This gives you plenty of time to look around the shop and see their art car next to designer’s office and the range of Pagani branded paraphernalia.

On the tour itself you’re provided with a speaker to hear the docent as you look at the exhibits. Once in the Museum it provides you with quite a lot of freedom to look at the exhibits at your own pace without feeling you need to be at the front of the tour all the time. In the museum you’re encouraged to take as many photos as you like but with the others as well you’re not allowed to take photos inside the factory. For this reason, I am glad I didn’t bring my proper camera otherwise I would have been taking high quality photos of other people. With Pagani there has been many special edition models but there are only two models, the Zonda (which has now finished production) and the Huayra. Paying 100 Euros to see two cars didn’t feel worth it. Personally, I have seen both models in real life including some special editions so seeing them as caged animals lost their wow factor.

The bit which redeemed it for me was the factory tour. The tour, as previously described, is a closed environment and not an experience I am able to share in images. The factory itself is the original factory and everything to do with their composite components comes directly from this factory making it rather cool. Horacio built the factory to resemble an Italian villa and the factory feel is almost separated from it. On the tour you get to see the whole production process including the composite materials centre, the thing Horacio is renowned for and what started Pagani. If Lamborghini had bought him an autoclave we may have never had the Zonda!

As great as it was to see the factory it wasn’t worth the money. I could have happily skipped it. If you have never seen these cars before then you will greatly appreciate it and seeing them being built is something special. In the museum you’re greeted to some special cars such as the Zonda R and the...

Visited the factory and toured their museum recently on vacation. Overall, I was totally mesmerized by the craftsmanship and beauty of these cars. They are all truly works of arts and we worth seeing. Definitely jealous of those workers getting to put these cars together. I would have loved to give a full 5 star review, but unfortunately, our visit was soured in my opinion due to our tour. While the intro video and museum were very interesting, they felt very forced through as if to just move us all along and we weren't able to stop to read any of the information or take pictures easily. I would have loved to learn more about the company's history and how the designs of the cars were developed rather than how much one can be customized or specially made for the wealthy benefactors that can buy these art pieces. Another thing that didn't sit very well with us was that there was another "guide" with a clipboard that was following very close behind the group to forward us along. I understand that this company is very serious about their security, but the abrasiveness of this additional "guide" was unsettling because at one point, my wife was strictly demanded to not stop to take pictures when we were in the museum and that we would allegedly have time to go back after the tour. Our actual tour guide also seemed very knowledgeable about the company, which was really cool and we learned a lot, but there was something that she said at the end of the tour as we were leaving the actual factory that really upset me. As this company does not let tourists take pictures of anything in the factory for privacy and security, I totally understood that seeing the actual production was privileged. However, our guide made the statement "Get a good look because its the last time any of you will see this." Now, I don't think that it was stated maliciously or to make anyone feel bad, but it made me feel very belittled. I understand that these bespoke limited production hyper cars are quite expensive, but the statement that our guide made truly soured our tour because it felt like she was saying that none of us on the tour would ever make enough to buy one of these cars. Following the tour, I felt very discouraged and didn't even want to be in the building because we felt unwelcomed. Aside from the tour, I'm still a huge fan of these beautiful cars and everything the company has accomplished, but their tours and...

Incredibly disappointing. I would love to be able to write about the tremendous and spectacular experience visiting the factory of the most incredible and selected hypercar brand in the world. Here's why I can't do it: the price: for the visit to the exhibition and the factory I paid more than I ever paid to visit any museum in any capital in the world. The tour guide was young, friendly but didn't always know how to answer questions. depersonalized: a brand that stands out for its details, dedication and time provides a depersonalized visit (they have no idea what motivated your visit), they do not highlight the details of the car (everything you would like to know about the car, central panel , controls, handmade upholstery, etc is not covered) and the total time of the experience was 45min, not including a souvenir, a postcard or a glass of water. location: the factory is not who-doesn't-have-a-car friendly. I leave tips for any true lover who wants to visit: take the train in Bologna or Modena to Castelfranco Emília. From the station you can take a short bus ride and then walk 25min or do like me and walk 50min to the factory along roads without pedestrian sidewalks to the industrial area. I won't say I didn't like Pagani, but I was frankly disappointed, and I genuinely hope they can improve the experience for the huge fans...