Era Jewels — Local services in Edison

With a job and young kids in the US, I feel a little behind when it comes to Indian Jewelry & keeping up with trending Indian fashions. When a South Asian/Indian wedding in my family walked in, I knew it was a perfect opportunity to dress up chic & yet ethnic. And I browsed Shelly’s beautiful online store, especially on Etsy and her official website Era Jewels, but a real experience was heartfelt when I visited her boutique in person.

The wedding was going to span over multiple occasions across a few days. Learning that, Shelly spent exclusive time with me to understand about my Indian dresses, sarees & intrinsic details. Effortlessly, she curated multiple choices, I could possibly mix & match with Era Jewels. She understood that I would prefer subtle & graceful. The jewelry I bought that day helped identify a new me..

I would always adore the ‘Kundan’ set I bought from her. And also the ‘Jhumkas’ which have such great quality lustrous stones. And why not, I got so many compliments from my friends & families over the wedding. Thank you so much Shelly...

Don’t waste your time anywhere else and get your bridal jewelry from Shelly! I shopped everywhere in NJ for months and was either finding people trying to rip me off with exorbitant prices on items I was not in love with, or I was finding horrible quality items. From the second I walked into Shelly’s store, I was at ease. Not only is she the sweetest person ever, she will go out of her way to help you and make you happy. She genuinely cares about her customers. What I loved about her most is she kept saying she just wanted me to be happy and if I didn’t find a piece with her, it was okay because my happiness was more important. Well, I ended up buying ALL of my bridal jewelry from her and she is very reasonably priced. I had major issues with my wedding outfit but Shelly’s jewelry made my dress a show stopper. Shelly Didi, I can’t wait til I get the professional photos back and can send them to you. Thank you for going out of your way to get the set I loved in time for my wedding. You have a loyal...

Amazing, quality jewelry for fantastic prices! I had grown exhausted going down Oak Tree road looking for wedding jewelry, where I encountered overpriced pieces with stones falling off and everyone constantly trying to up-sell me pieces that did not match. At Era Jewels, Shelly found me a perfect choker to go with a tough to match real antique gold set for my wedding. I also bought my bridal bangles, sangeet jewelry and reception jewelry from her. She has great taste, provides honest opinions without pushing them on you, and overall is super friendly and pleasant. She has a fantastic memory ( I made a few trips a couple of weeks apart) and recalls the pieces you are looking for and what you are debating when searching for jewelry. She is def Edison's best...