A Storied Legacy: A Review of E.W. Hobbs, Inc.
E.W. Hobbs, Inc., located at the historic Salem Willows since 1897, is a landmark in the world of confectionery and popcorn craftsmanship. With its origins tracing back to Verett L. Hobbs and Wilbur Eaton, the founders of the National Popcorn Company, this iconic establishment has stood the test of time, providing generations of customers with the finest popcorn products, rooted in a tradition of excellence.
Since its founding, E.W. Hobbs, Inc. has been synonymous with quality and innovation. The company’s origins began in Lynn, Massachusetts, where Hobbs and Eaton opened their first plant on Western Avenue, making popcorn and snacks a household staple across the region. Today, the legacy continues at Salem Willows, a location steeped in history and charm, further solidifying the company’s place in the local and national fabric.
The popcorn at E.W. Hobbs is nothing short of extraordinary. Each batch is crafted with care, ensuring that every kernel is perfectly popped to achieve a light, crisp texture that has become their signature. With a variety of flavors to choose from, the options range from the savory to the sweet, satisfying every craving with the same attention to quality and flavor that made the brand famous over a century ago.
But what truly sets E.W. Hobbs, Inc. apart is the sense of history that surrounds it. As you step into this historic gem at Salem Willows, you’re not only indulging in delicious popcorn, but also participating in a centuries-old tradition that reflects the dedication of two pioneers in the confectionery industry. Their commitment to craftsmanship and excellence continues to define E.W. Hobbs to this day.
For anyone visiting the area or seeking a taste of true Americana, E.W. Hobbs, Inc. is a must-visit destination. It’s a place where history, quality, and innovation converge, offering a timeless snack that continues to delight generations of...
   Read moreIf you are saying "What is Hobbs?" Then you need to get off you computer right now (if it is not winter, in that case stay at your house and stay warm because they are not open) and get down to the Willows to get some mouth watering popcorn that is prepared in the same machine they used over 100 years ago. Hobbs also offers delicious hand made on the premises (you can watch) salt water taffy, great ice cream (only $2 for a kiddie which is large enough for an adult) may I suggest the blueberry and great popcorn bars for cheap money. I honor the owner of Hobbs for always hiring the local teenagers who always seem to be enjoying their job. There is plenty of parking at the Willows and the Willows also provides a great place to walk around and eat your ice cream/popcorn and look out...
   Read moreWe were lied to. We were told this was the best popcorn in the world. I was raised eating popcorn EVERY night. I’ve never been a fan of buttered popcorn. I like the subtle flavor of popping popcorn in butter without drowning it in butter. I’ve always liked it plain with just salt. I asked for plain so they gave me some. I asked if it was salted. They said no because salt wouldn’t stick because it’s air popped. Air popped popcorn is worthless. I threw it away because...
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