KFC — Restaurant in Chhattisgarh

AKFC is one of the famous fast food restaurants in the world. They have many branches around the world and they are succeeding their business because of their preplanning strategy. They have unremarkable growth five last year’s even economy crisis period also. This statement is evaluating their growth using of PESTLE, SWOT and Porters five force analysis. According to the analysis, their turnover has been increased past years.

INTRODUCTION KFC is a world famous chain of fast food restaurant. It was found in 1952 by Colonel Harland Sanders. KFC is also known as Kentucky Fried Chicken. KFC headquarters is located in Louisville, Kentucky, in the United States. KFC sells chicken pieces, salad, sandwich and wraps but there main food item is fried chicken. They have stores in 109 countries and KFC operates more than 5200 restaurants and 15000 units around the world. They have selling more than 300 products. Every day they are serving more than 12million customer in the world. KFC is part of Yum! Brands, Inc., the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is ranked 239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. So this report is evaluating their strategies, development and service by analytic methods for instance PESTLE, SWOT and Porters five forces analysis.

KFC’S STRATEGIC PLANNING KFC have perfect and many strategies planning for their growth. They introduce variety menu, desert menu and buffet to restaurant. They are aiming particular foods for certain area and they are trying to open small food count all over the area for their sales. They open small food count around hospital, university, stadium, shopping mall and airports.

They are trying to focus on customer satisfaction. So they are more customers friendly and faster so they can attract more customers in their sales. They are giving food which is healthier than others and they are offering some sort of promotion so these sort strategies are using for their growth

KFC-J, with its partner Mitsubisi, it is strongly placed to Japan, and growth can proceed. It is necessary to observe of any new participants, but more attention should be turned on KTTHK.

KTTHK – the various markets, but all – economic tigers with market segments to which KFC would address more from the firm point of view (fashion) than price prospect (fast food – not always the cheapest source of meal in foreign markets). Certain people in these markets could be indignant potentially at a Japanese head (Ohkawara) the American chain, entering into the market considering stories of the countries with Japan, thus, from the political point of view having Mayer, proceed within a year, or two it could be longer better from the point of view of public relation. Besides, as it was with KFC so long with a good track record, despite its lacks he is still valuable manager to keep. Mayer could find more politically convenient ways to inform requirement in KTTHK to show results, probably to spend some time personally with Uestonom in these countries and development of the strategic plan in a tandem so that Ueston felt that it is connected with the new plan. Purchase of having management – in in critical in relation to successful performance of strategy.

In addition, essential investigation of a site is important for Seoul, Bangkok, and Island/kouluna HK, as the basic marketing of a fast food (a product, the price, the PLACE, encouragement), requirement – high movement, fashionable trading area with a considerable quantity of young buyers. Probably Mayer could go on some boy scouts...

Firstly, lied about the pieces, I ordered 4 pieces hot and crispy and I got one chkn breast piece and three miniature wings with almost no meat on it. Same thing happened to me again and again. Not gonna visit Bilaspur KFC anymore.

Secondly, Nothing worse could be experienced in restaurant industry. Only place I have visited where people are very conscious about tissues. They gotta count it very carefully. If you ordered 4 Pcs then you will get two tissues. Not more than that. It's pathetic.

Oh yes lastly, the hot and crispy Chkn pieces were overcooked to hell, no moisture in it so don't even dream of Juicy chkn here. I gave this restaurant many shots as I loved KFC but no...

It is in Rama Magneto mall in Bilaspur, Chattisgarh. It is a nice place to take out. Overall get is also good. And as well as the quality of food is also very good and tasty. We order 1 8pc Dips Bucket and two coke cans. The Dips Bucket costs Rs. 299/-. The quality is food is awesome. But the cleanliness of the Restaurant is not so good. After anyone finishes his/her food the restaurant authority just clean the table, not below the tables. And also there is problem in eat and placing the order. In the Ground floor you have to order and then pick it from here, and eat that food on the first floor. That is the main issue. Otherwise the KFC...