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Rita's Italian Ice & Frozen Custard — Restaurant in Virginia Beach

Name
Rita's Italian Ice & Frozen Custard
Description
Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.
Nearby attractions
Nearby restaurants
Sal's NY Pie Pizzeria
4640 Shore Dr STE 102, Virginia Beach, VA 23455
Misako Asian Cuisine
4701 Shore Dr #113, Virginia Beach, VA 23455
Anchor Allie’s
4701 Shore Dr Ste 117, Virginia Beach, VA 23455
Lendy's 2.0
4701 Shore Dr, Virginia Beach, VA 23455
Roosters Cafe & Grill
2113 Pleasure House Rd, Virginia Beach, VA 23455
Chanello's Pizza
2226 Pleasure House Rd, Virginia Beach, VA 23455
Bayside Inn Restaurant & Lounge is now GOOD MUGS Bar & Grill
2104 Pleasure House Rd Suite A & B, Virginia Beach, VA 23455, United States
Kim's Banh Mi
A6, 4801 Shore Dr, Virginia Beach, VA 23455
Amura Sushi Cafe - Virginia Beach
4801 Shore Dr, Virginia Beach, VA 23455
Wendy's
4747 Shore Dr, Virginia Beach, VA 23455
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Rita's Italian Ice & Frozen Custard
United StatesVirginiaVirginia BeachRita's Italian Ice & Frozen Custard

Basic Info

Rita's Italian Ice & Frozen Custard

4640 Shore Dr #111, Virginia Beach, VA 23455
4.4(252)$$$$
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Ratings & Description

Info

Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.

attractions: , restaurants: Sal's NY Pie Pizzeria, Misako Asian Cuisine, Anchor Allie’s, Lendy's 2.0, Roosters Cafe & Grill, Chanello's Pizza, Bayside Inn Restaurant & Lounge is now GOOD MUGS Bar & Grill, Kim's Banh Mi, Amura Sushi Cafe - Virginia Beach, Wendy's
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Phone
(757) 390-4890
Website
ritasice.com

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Featured dishes

View full menu
dish
Create Your Own Concrete
dish
Create Your Own Blendini®
dish
Apple Pie Concrete
dish
REESE’S Peanut Butter Mudslide Concrete
dish
Strawberry Shortcake Concrete
dish
Peanut Butter & Toffee Concrete - Limited Time Only!
dish
Italian Ice
dish
Rainbow Sundae
dish
5 Layer Gelati
dish
Specialty Milkshake
dish
Custard Cookie Sandwich 6-Pack
dish
Gelati Blender
dish
Bottled Water

Reviews

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Nearby restaurants of Rita's Italian Ice & Frozen Custard

Sal's NY Pie Pizzeria

Misako Asian Cuisine

Anchor Allie’s

Lendy's 2.0

Roosters Cafe & Grill

Chanello's Pizza

Bayside Inn Restaurant & Lounge is now GOOD MUGS Bar & Grill

Kim's Banh Mi

Amura Sushi Cafe - Virginia Beach

Wendy's

Sal's NY Pie Pizzeria

Sal's NY Pie Pizzeria

4.4

(117)

Click for details
Misako Asian Cuisine

Misako Asian Cuisine

4.7

(350)

Click for details
Anchor Allie’s

Anchor Allie’s

4.5

(315)

$$

Open until 3:00 PM
Click for details
Lendy's 2.0

Lendy's 2.0

3.9

(36)

Click for details
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The hit list

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Best 10 Restaurants to Visit in Virginia Beach
February 15 · 5 min read
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Best 10 Attractions to Visit in Virginia Beach
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Posts

Jocelyn MedeirosJocelyn Medeiros
I would give 0 if I could! March 16, 2024 (Sunday) Went in for a fun treat after a girls night out and ended being one of the worst times we have had. As I was sitting in my friend's car enjoying my ice, I saw the trash can wheel towards my own vehicle at full speed. I get out, see scratches on my vehicle. The employee was completely unprofessional. She refused to take my information for the owner to reach out to me. As a customer it is hard to find the time to reach out due to an inconvenience at a place I stopped at briefly. I asked the employee to contact the owner to which she said "I gave you the information to do it." The employee appeared upset that I kept looking at the damages, and shouted towards me "there is nothing I can do for your vehicle mayam." I have worked in industries like this to know it is appropriate to contact the owner immediately and that the owner should contact the customer. Lastly, when I asked for the employee's name (Mary) it was different than what the name tag said on her hat (CJ). I will most likely not return to this establishment, unless compensation is involved. I would further suggest that these employees need to be trained on what to do in emergency situations. Especially if they have no managers on duty with them.
Julie Beth RamsdellJulie Beth Ramsdell
Delicious treat, but our enjoyment was diminished by our concern for the lone employee behind the counter, serving a very long line of customers all by herself. We waited for 45 minutes. The young woman who was working must have been exhausted and overwhelmed by the crowd, and lack of back up support. I wonder why Rita's management doesn't have at least 2 people working on warm summer nights? I'm guessing many people don't stop due to the long line. And, ordering ahead? Still only one person to do all the scooping, and that's unfair to put on any young person. If she were my daughter I would not want her working there under those conditions. Thank you kindly in advance for your response.
Clarke BatesClarke Bates
I love Rita’s as a native Philadelphian. But the service is waaaaay too slow. This is my second time this week and I’ve waited in line for over 25 minutes each time! I’m actually in line writing this review. This is crazy! There is only 1 person working and it was the same way last night. I feel so bad for her. If you do not have the manpower you either should not open, or you should be here serving your customers with your employee. She looks completely exhausted!!
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I would give 0 if I could! March 16, 2024 (Sunday) Went in for a fun treat after a girls night out and ended being one of the worst times we have had. As I was sitting in my friend's car enjoying my ice, I saw the trash can wheel towards my own vehicle at full speed. I get out, see scratches on my vehicle. The employee was completely unprofessional. She refused to take my information for the owner to reach out to me. As a customer it is hard to find the time to reach out due to an inconvenience at a place I stopped at briefly. I asked the employee to contact the owner to which she said "I gave you the information to do it." The employee appeared upset that I kept looking at the damages, and shouted towards me "there is nothing I can do for your vehicle mayam." I have worked in industries like this to know it is appropriate to contact the owner immediately and that the owner should contact the customer. Lastly, when I asked for the employee's name (Mary) it was different than what the name tag said on her hat (CJ). I will most likely not return to this establishment, unless compensation is involved. I would further suggest that these employees need to be trained on what to do in emergency situations. Especially if they have no managers on duty with them.
Jocelyn Medeiros

Jocelyn Medeiros

hotel
Find your stay

Affordable Hotels in Virginia Beach

Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
Delicious treat, but our enjoyment was diminished by our concern for the lone employee behind the counter, serving a very long line of customers all by herself. We waited for 45 minutes. The young woman who was working must have been exhausted and overwhelmed by the crowd, and lack of back up support. I wonder why Rita's management doesn't have at least 2 people working on warm summer nights? I'm guessing many people don't stop due to the long line. And, ordering ahead? Still only one person to do all the scooping, and that's unfair to put on any young person. If she were my daughter I would not want her working there under those conditions. Thank you kindly in advance for your response.
Julie Beth Ramsdell

Julie Beth Ramsdell

hotel
Find your stay

The Coolest Hotels You Haven't Heard Of (Yet)

Find a cozy hotel nearby and make it a full experience.

hotel
Find your stay

Trending Stays Worth the Hype in Virginia Beach

Find a cozy hotel nearby and make it a full experience.

I love Rita’s as a native Philadelphian. But the service is waaaaay too slow. This is my second time this week and I’ve waited in line for over 25 minutes each time! I’m actually in line writing this review. This is crazy! There is only 1 person working and it was the same way last night. I feel so bad for her. If you do not have the manpower you either should not open, or you should be here serving your customers with your employee. She looks completely exhausted!!
Clarke Bates

Clarke Bates

See more posts
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Reviews of Rita's Italian Ice & Frozen Custard

4.4
(252)
avatar
1.0
9y

Mosy horriffic experience ever. Went there today had to knock on window,because after 5 minutes we were still waiting to be waited on. I told the girl Abby whay i wanted so Clay made it. I took it to show my mom what they were. ( she's bever been there.) Abby took mine it of my hand and said she couldn't give it to me till it was paid for. In the meantime we still had 3 more orders to order. So my gelati sat there for 10 minutes before the whole order was ready.When i asked for her to remake mine cause it was melted at this point. I was told no they couldn't it was the consistancy. I come here quite often and melted is not my idea of a refreshing treat. I then asked for a manager's number and was told she couldn't give it out. I then asked for a refund and was told they couldn't do that either. I feel that someone that knows what they need to do in these situations should ve there. I feel as a customet i was not treated right and takwn advantage of. Needless to say I wont be going back to this one. I also feel that the order shouldnt be started till the whole order was ready to fill. If i would have been able to eat it before ot melted this wouldn't even be an issue however the situation wasn't handled the right way and I will tell everyone I know not to come here. Horrible ...

   Read more
avatar
1.0
36w

I would give 0 if I could! March 16, 2024 (Sunday)

Went in for a fun treat after a girls night out and ended being one of the worst times we have had. As I was sitting in my friend's car enjoying my ice, I saw the trash can wheel towards my own vehicle at full speed. I get out, see scratches on my vehicle. The employee was completely unprofessional. She refused to take my information for the owner to reach out to me. As a customer it is hard to find the time to reach out due to an inconvenience at a place I stopped at briefly. I asked the employee to contact the owner to which she said "I gave you the information to do it." The employee appeared upset that I kept looking at the damages, and shouted towards me "there is nothing I can do for your vehicle mayam." I have worked in industries like this to know it is appropriate to contact the owner immediately and that the owner should contact the customer. Lastly, when I asked for the employee's name (Mary) it was different than what the name tag said on her hat (CJ). I will most likely not return to this establishment, unless compensation is involved.

I would further suggest that these employees need to be trained on what to do in emergency situations. Especially if they have no managers on...

   Read more
avatar
1.0
2y

I love Rita’s, but the bad experience started with the order taking. My wife and I as well as my daughter were in line waiting for our order when it was our turn, the younger girl asked what we’d like to order, as we start to speak and order our ice cream and misto, she just stops paying attention and Carrie’s on a conversation directly in our face to the other younger girl working. After we look at her dumbfounded… like did this really just happen?… she then says, “oh wait what did you say.”

She rings us up for two additional ice creams that we didn’t order, I asked for a cone, and she simply just seemed more occupied with wanting to chat than to work. Unfortunately this isn’t the first time I’ve had this encounter with this same girl. She seems to be there every time I go.

Seems like they don’t work well as a team. Orders consistently incorrect, having to remake the simplest of items.

Otherwise the treats were great. Just wish the service was up to par like It typically is at any other Rita’s I’ve been to.

Owner offered to pay us but that’s not the point. The owner then discredited everything that was said and claims a different staff was working when we know who was working and then asked us to revise our review… Well, here is...

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