Museo Ducati — Attraction in Bologna

This review is split into 2 parts: The museum: 3 stars and the Factory tour: 5 stars

The Ducati museum: It’s nice to see all old bikes, but as others mentioned here, not much of current collection or from past years. It feels outdated. The shop is indeed very small and not much to see there. Was done within 20 min. (3 stars)

So just before I left, I saw a group going on a Factory tour. So inside the shop I informed about the possibilities and there was an open spot the same day. I only had to pay the difference as I already had a museum ticket.

Ducati Factory tour: simply lovely! It’s a tour through the factory while it’s in operation. You get a radio so you can hear clearly what is being told. You are in between the workers and you can see a lot happening. The tour guide tells a lot of information about the production process that you can see in front of you. It’s also possible to ask questions. It doesn’t feel rushed at all and there is enough time to ask multiple questions.

Even if you are not that into motorcycles, it’s very interesting to see a factory and all its processes in this way. All by all, it took a bit over an hour.

Thanks for the great...

Highly recommend the factory tour. Our tour guide was very knowledgable. You're given a radio and earphones so that you can hear the guide as the factory is quite noisy at parts. I found them a bit uncomfortable, so if you have better wired earphones I would use them instead. There are lockers available in the visitor centre/shop for free. This is also where the tour begins. The workers spend a few minutes to cover up everyone's phone cameras so I would try to be a little early, although people were allowed to join late. Closed-toe shoes are supposed to be mandatory, but I did see people wearing sandles without issue. The tour took an hour.

The museum is very good too, and fairly small. We visited the museum after the tour but it is apparently possible to go before. They have many different bikes from throughout Ducati's history. Text on the walls is available in both Italian and English, and you can access an audioguide using a QR code. You could spend 30 minutes to upwards of an hour depending on how thorough you...

If you own a Ducati and are passionate about the brand there is no other way to go than to visit the Museum and to take a Factory Tour. The timing for my trip with friends was perfect since Ducati won the Mugello round with Dovi atop the Desmosedici the day prior. It was the perfect way to end a weekend of epic racing. The Museum was smaller than I had thought, but that didn't take away from the overall experience. The racing is embedded into the Ducati DNA from their very start. They are serious about that and the care given in producing their machines. The one thing that resonated with me long after I had left was when the tour guide emphasized the importance in the knowledge of the technicians assembling their motorcycles. The human factor is important and you can really see it being executed throughout the plant. It will forever be an experience that I will cherish and remember. It is something special and I highly...