Imabari Towel Honten (Main branch) — Local services in Imabari

【Overall】★★★★

Explore the world of Imabari towels in the company’s headquarter. This showroom features displays of towels from various Imabari makers, all meeting the region's high quality standards. Rough towels, soft fluffy towels, the place has them all. See the machines used in production and learn why these towels are so highly regarded, (apparently the towel can only be regarded as Imabari branded if a piece of it sinks within 5 seconds when submerged into water). There's also a small cafe (limited drink selection). While the towels can be on the pricier side, their quality is truly impressive, making a difference in daily activities like sauna use and skincare.

I just wish they showcase more about each makers and how each products was created though (perhaps it’s company secret that must not be disclosed i guess). Also explanation in english would be really helpful for foreign travelers.

With a plethora of towels to choose from, you can be spoiled for choice so having bought some towels myself I recommend to you these: 1/ ほんきのタオル: Serious/Dedicated/Genuine towel 2/ 雲心地: Cloud like comfort These two brands are both soft and...

The towel store has moved next door (the area where you see a half moon curve from the top while using google maps) and this building is now a rental. Eventually, they need to move to a location inside Imabari Station or somewhere near the station for more foot traffic. There are very nice towels but I can’t fit any more in...

A place you shall not miss out when you visit Imabari. Despite the delicious sea food and local cuisine, you have to take some Imabari towels home for yourself or friends, and here is definitely a place to choose the best towel. Excellent quality and functionality makes Imabari towels...