Magic Morpho — Local services in Decorah

Whether a person like me, coming in to find birthstones, or a well versed gem and crystal lover, this place is amazing for all!

The staff is both knowledgeable and respectful of your shopping styles. I came in and wanted to look through the store the first time, the staff then checked in to make sure I was finding what I was looking for. Never pressuring me into something I didn't want or make a purchase I wasn't planning. They listened and showed me options and guided me to finding exactly what I wanted.

Since then, each time I come into to see what is new, there is a friendly greeting, smiles, and a gentle question of needing assistance or not. I have never felt that the staff has ever pushed a product or up-selled purely for profit. They have always been understanding of budget and have time and again helped find something that both fits what I was looking for and budget.

The selection is phenomenal! From gems, crystals, and stones, to incense, sage bundles, and calming scents, over to statues, lighting, and instruments, finally clothing, bags, wraps, and Tarot and guide decks, Magic Morpho has it all.

Even if you don't find these things interesting, it is a wonderful place to come in and explore. With so much to see, you never know what...

I absolutely love this shop. I went in shortly after they initially opened the store. I’ve always loved the wide selection, everything from beautiful crystals, clothes, bags, amazing candles incense, and more. The staff is absolutely amazing and truly go above and beyond, I’m always there for a while when I come in because I’ve gotta look at everything they have and the staff always makes a point to converse with me while I’m shopping, and not just your typical “can I help you find anything” but actually making discussion with me which I really appreciate because it makes it a comfortable atmosphere and doesn’t make me feel rushed to make a choice of what I want. The managers have even gone as far as to order stuff in for me that they know I would like and make sure I see it when I come in the next time. I have to bring my friends and family in whenever they’re around because it’s genuinely one of my favorite stores with so many good finds and good vibes. Keep up the good work staff, you’re doing an...

Fantastic store! Soooo many rocks and gemstones to choose from and they have a card for each rock/stone that shares what they help with that you can take home with you when you buy them. They have lots of tarot decks to choose from and journals and books along with a whole jewelry section as well! The staff are so accommodating and friendly and you can always ask them to hold on to your stuff you want to buy as you are looking if you run out of hands or can't carry it all or don't want to carry it all around. They also have a nice rewards system! One thing to note is that the smell of incense can be strong inside if you are scent sensitive. It's all arranged beautifully inside the store and I highly recommend!! Love visiting every time I'm in town! Thanks so...