Alphastar Enterprises - Farmers Branch — Local services in Farmers Branch

Buyer Beware

On 06/22/2024, Invoice 1571, I purchased a Sub-Zero 48-inch Pro refrigerator from Home Decor Enterprises (Texas SOS No. 0805299820). At the time of purchase, you personally, and/or your representatives, expressly represented to me that the refrigerator was a new 2022–2023 model with a retail value of approximately $21,000. Based on these assurances, I designed and completed a kitchen remodel, including custom counters and matching appliances.

Upon delivery, I discovered that the refrigerator delivered was not the promised model, but instead an older model originally manufactured in 2010. The unit also shows clear signs of heavy prior use. When I confronted you about this, you denied the fact and falsely asserted that the refrigerator was a 2023–2024 model. I retain written communications and records that prove these misrepresentations.

This conduct constitutes:

Violation of the Texas Deceptive Trade Practices Act (DTPA) – Tex. Bus. & Com. Code §§ 17.41–17.63, specifically:

Misrepresenting the characteristics, quality, or age of the goods (§ 17.46(b)(5) & (7));

Representing that goods are new when they are used or an older model (§ 17.46(b)(6));

Failing to disclose material information about the goods (§ 17.46(b)(24)).

Common Law Fraud & Misrepresentation – You knowingly made false statements with the intent to induce reliance, I relied on those statements to my detriment, and I suffered financial harm as a result.

Accordingly, I hereby demand the following remedies:

That you provide me with the correct Sub-Zero 48-inch Pro refrigerator (2023/2024 model) as represented at the time of sale; OR

That you compensate me in an amount sufficient to purchase the correct model as promised.

If I do not receive a satisfactory response within 10 business days of your receipt of this letter, I will pursue all available legal remedies, including but not limited to:

Filing suit under the Texas DTPA for actual damages, treble damages for knowing or intentional misrepresentation, attorney’s fees, and court costs;

Filing claims for fraud, breach of contract, and negligent misrepresentation against Home Decor Enterprises and you personally;

Filing formal complaints with the Texas Attorney General’s Consumer Protection Division, the Better Business Bureau, and any other applicable regulatory authorities.

This letter serves as my statutory demand under the Texas DTPA (Tex. Bus. & Com. Code § 17.505).

I urge you to resolve this matter promptly and in good faith to avoid further escalation.

Sincerely,

To Whom It May Concern,

On [insert purchase date], I purchased a Sub-Zero 48-inch Pro refrigerator from Home Decor Enterprises. At the time of purchase, your representative expressly represented to me that the refrigerator was a new 2022–2023 model with a retail value of approximately $21,000. Based on these statements, I designed and completed my kitchen remodel, including custom counters and the purchase of matching appliances.

Upon delivery, I discovered that the refrigerator delivered was not the model promised, but instead an older model originally manufactured in 2010. The unit also shows signs of heavy prior use. When I confronted your representative, he denied this fact and falsely insisted that the refrigerator was a 2023–2024 model. I have documentary proof, including written communications, demonstrating these misrepresentations.

This conduct constitutes:

Violation of the Texas Deceptive Trade Practices Act (DTPA) – Tex. Bus. & Com. Code §§ 17.41–17.63. Specifically:

Misrepresenting the characteristics, quality, or age of the goods (§ 17.46(b)(5) & (7));

Representing that goods are new when they are used or of an older model (§ 17.46(b)(6));

Failing to disclose material information about the goods (§ 17.46(b)(24)).

Common Law Fraud & Misrepresentation – You knowingly made false representations with the intent to induce my reliance, and I relied on those representations to my detriment, resulting in...

Stay Away from Alpha Star Enterprise – Repeated Disappointments and Deceptive Practices As a contractor, I’ve been purchasing from Alpha Star Enterprise for several years and have even referred clients to them, hoping for better experiences. Unfortunately, not a single transaction has ever gone smoothly. While Aymen and his team have made attempts to fix issues in the past, the problems are too consistent to ignore—and my most recent purchase was the final straw. I recently bought a 72" vanity, a wall oven, and a microwave with a trim kit for a client. Aymen offered a deal—if I paid $400 for the microwave, he'd include the trim kit for free. Sounds good, right? Well, it went downhill fast. The vanity was poorly assembled and had to be taken apart and reinstalled—something I didn’t even bother reporting at the time. But when I installed the microwave, it simply didn’t work. It was also obvious that the unit had already been opened or tampered with. This wasn’t just my money—it was my client’s, and Aymen was aware of that. After several back-and-forth visits and hours of wasted time, Aymen finally refunded the $400 in cash. Later that same day, he sent me a video claiming the microwave was actually working and accused me of being wrong. That’s a lie. It was checked multiple times by an electrician, and even his own team acknowledged it didn’t work when I brought it in. It’s pretty telling that Aymen only gave a refund because he had no other option—anyone who knows him knows he doesn’t give money back unless he absolutely has to. I suspect he got the unit repaired and then tried to make it seem like it was never broken. By that point, I had already replaced the microwave through Best Buy and had it properly installed. On the same day, I also purchased a 36" vanity for my daughter’s new bathroom. When I opened the box, I discovered the countertop and sink couldn’t possibly work with the vanity—it was physically impossible to connect the plumbing. Despite repeated calls, their team insisted it should work. I even had my plumber move the plumbing twice, only to realize the issue was with the design of the vanity itself—it’s fundamentally flawed. Their in-house brand appears misleading, even on their website. The product photos look AI-generated and show plumbing configurations that are simply not feasible in real life. When I demonstrated that installing the vanity would require cutting through and eliminating two drawers to run the plumbing, they finally admitted I was right. Still, they refused a refund. Instead, they offered an $800 vanity in exchange, but refused to refund the price difference, claiming I owed them $175 for the microwave trim kit—which I absolutely do not. Long story short: This business is unreliable, their products are often defective or falsely advertised, and customer service is evasive at best and dishonest at worst. Avoid Alpha Star Enterprise. Save your time,...

We ordered two matching vanities. Went to the store and picked them out. When they delivered them to our house a few days later they delivered two different vanities. Not matching. We called and told them and they were like oh they’re pretty close! No, not close at all. One was modern and one was more traditional. Come to find out they didn’t have the large vanity that we had ordered - so instead we had to keep the large vanity they had delivered and i went and picked out a small vanity that matched it. When I went to pick it up they had sold my small vanity but hadn’t told me. So I was waiting 45 minutes for them to go to the warehouse to get another one. They brought it and it didn’t match the large vanity either. Turns out the small one I had chosen was the last one and they sold it to someone else after I had already picked it. By then my contractors were waiting on me and I didn’t want to lose time so we ended up having to go with the non matching vanities that were completely different than the ones I had picked out in the first place. Decent prices but unless you are super flexible it might save you a big headache to just go somewhere they can give you what you want. Oh and both vanities had fracture lines on the legs that my contractor had to fix. The small vanity had some large...