W.O.W. — Local services in Needham

The name of this store is not a hyperbole. "WOW" is how I feel about shopping here. I've been coming to this little boutique for several years, and there is really no other store in the Boston area that I can compare WOW to. The clothes are beautiful and original and they last better than the stuff from Nordstrom or any other high end department store. Garments that look like they should be dry cleaned are all machine washable and come out in perfect shape after years of weekly washing. No pilling!

Erika is a delight to work with. Once you shop at her store a few times, she'll just hand you a few things when you walk in. I'll still browse for an hour, but whatever Erika chose will usually look stunning and that's what I end up buying.

What's so unique about the clothes WOW carries is that they offer many options for what you want to highlight and what you want to hide. In some stores everything is skin tight or everything is a bag. But at WOW I can always find something that will be tight exactly where I want and loose exactly where I want. Wow has clothes for every size and body type that are truly delightful. None of that boring Eileen Fisher awfulness.

About the price and the return policy. Yes, the clothes are pricy and you can't return them for a refund (only store credit and sometimes there are time limitations). The first time I shopped at WOW this made me very nervous. But over many years, I've never felt like I wanted to return a single garment. The only thing I ever returned was a necklace/scarf that had an unusual smell to it (I am very sensitive to smells, so it might have just been me). Erika took it back and gave me store credit. After owning WOW clothes for years, I stopped viewing them as expensive. Say a WOW garment costs me $150, which first seams like 3 times what I would pay in some cheap store. But it lasts 3 times as long AND looks 3 times as nice. I am yet to retire a single thing I bought at WOW after 3 years.

I can't think of any business that makes me feel...

WOW is my "go to store" for everything funky, fun and for special occasions!

I always walk out with comfort and peace of mind knowing I have purchased unique, fashionable and wonderful additions to my wardrobe.

Even during these unprecedented times, I was most comfortable for my own health and safety and thrilled to shop local and support this...

Quality clothing, great deals now that store is closing. High end, some prices are slashed 60 to 80%. On the corner, easy to miss if you don't know and good parking right outside the door. Very helpful staff. Like having your own...