Martinelli's Company Store — Local services in Watsonville

Because you love sparkling non-alcoholic cider you should visit the homebase of it all.

Because you cheers to sparkling non-alcoholic cider every New Year’s Eve, you should visit the birthplace of the renowned.

Because you always keep a bottle of sparkling non-alcoholic cider for your kids during special dinners, you should visit Martinelli’s Company Store.

It’s an odd name. I hear “company store” and I think to go there, I have to be indebted to my boss who pays me not in money but in vouchers redeemable only at his store. This isn’t one of those places of yore.

This is like a factory outlet for Martinelli’s Sparkling Cider. They have more flavors of their sparkling cider than you knew existed. The apple juice. They have branded clothing and other cider-themed trinkets. They have historic displays about their history and legacy.

The prices are a little lower than you might pay at the usual retail shops.

It’s hard to find, but signs point the way.

Plenty of parking.

Wheels are very smooth on the small shopping carts.

I didn’t try the bathroom, but it seems like they’d have ‘em. And it seems like they’d be clean. Also, based on the ramped curbs from the parking lot, it seems like the bathrooms would be wheelchair accessible.

If you choose to give a thumbs-up 👍🏽 or not, I hope you found my...

What an amazing experience! There is clear signage when you enter the store on where to go and where to park. The store is clean and modern and there is ample parking. When you get inside you are greeted by friendly staff. The store itself has some clothing merchandise and a mini museum of Martinelli’s history including pictures and old apple presses.

They have a free tasting of their various products. This is a great way to decide what you want to buy. It would be cool if they sold juice by the glass (they might, not sure). I would highly recommend the apple-mango...so good!

You can mix and match 6 of the larger bottles for $18. Or buy single flavors in cases. No individual bottles sold :(. Both chilled and room temp is available. Great place to buy juice at cost. The whole staff is knowledgeable and friendly. I can’t wait...

This is such a great destination to take out of town guests and friends in general. I'm so grateful to have discovered this great tasting room with so much history, fun facts, great decor, and even better shopping! It was wonderful being greeted as soon as we walked in by the two sweet ladies behind the counter. Sofia was so kind in going through the different flavors with us. She even had some excellent suggestions for us for events. Sam was inspirational with her suggestions for our friends baby shower gifts and going through the creation of that delicious Blush flavor. I was truly blown away with how enthusiastic these ladies are for the place they work. I will definitely be bringing more friends to this great find! Thank you Sam and Sofia for a...