Keventers - Prozone Mall, Coimbatore — Restaurant in North Zone

Dalmia junior and Arora, both Delhi University graduates and friends since school, had heard stories about Keventers from their parents. The two were considering an entrepreneurial venture and it seemed like just the right place to begin with.

“Agastya’s father had been in the business briefly so all we had was a few recipes of the classic shake, handed down from the early days of Keventers, and this one great brand,” Arora told Quartz over a phone call.

But there was one problem: Neither Dalmia nor Arora had ever run a restaurant. “Even our parents have mostly been in the manufacturing side of the family businesses, so we had very little idea how to go about it,” said Arora, an economics graduate who briefly interned at advertising agency Ogilvy & Mather.

So they approached Sitaram, a New-Delhi based restaurateur who ran the Asian restaurant chain Chi Kitchen & Bar and had previously headed the popular Delhi resto-bar Tabula Rasa.

However, the youngsters were turned down by the restaurateur.

Undeterred, they went ahead, self-funding the launch of their first Keventers outlet in Delhi’s Pitampura area in 2014, serving milkshakes in plastic cups. With little success coming their way, they shut shop in less than a year. “It was a disaster, frankly,” said Arora.

The two then went back to Sitaram, but this time with a plan: They realised that selling milkshakes in the world’s largest dairy market would require strong differentiation, since their product wasn’t exactly hard to make. And many Indian cities have their favourite vends already.

“Milkshakes have been available in different forms and lower price points for years,” said Gaurav Marya, chairman, Franchise India, a platform that connects entrepreneurs to franchisees. No one has packaged them in a way that make them aspirational, Marya added. That’s a feat Keventers has managed to achieve.

In 2015, the trio infused capital into the business and set out with a list of over 20 recipes divided into the “classics,” popular in the 1960s, and new flavours such as choco-peanut butter and tutti-frutti. The original Keventers recipe was all about the consistency of the milk, processed till it was...

The store is neat...nothing too much, just enough to keep it interesting...the stores lighting, the bottles displayed and over all theme give a neat look and feel...the shakes are really good...can't wait to try them all..! So I should really be giving 5 🌟...but the POP CORN, which comes in a cute can...is just the worst...0 🌟...i don't mind the quantity...but quality... it was just bad...soggy and didn't even taste good... just wasted rs.125...had 3 pieces then had to throw it away...! I really wanted to give 1 star...but the fact that the store responds to reviews...and the fact that the store is just starting up (I know it's been around for a long time, but you know what I mean)...I give it the benefit of the doubt...may be I got a bad can which had a leak or something...and am willing to see if they take comments seriously and improve the pop corn as well...coz the shakes...

Must try this rose gulkand dessert jar that was filled with rose syrup soaked sabja seeds with generous sprinkle of dried rose petals and 2scoops of vanilla ice-cream @keventers #Follow us on @gluttonnomadsposts #gluttonnomadsposts #glutton_nomads #gluttonnomadsposts #TravelWithGluttonNomads #gluttonnomads👫 #gluttonnomads #viral #trending #GatheringMemorySpheres🔮 #travel #food #bangalorenomadnavigator👩🏻‍🦰 #coimbatore #roseicecream #keventers...