Eruttu Kadai halwa shop, opposite to the historic nellaiappar temple ,is 'dimly lit' and opens five at evening and closes at 8 !!! Hence the name "iruttu kadai".. While many companies/MNCs are spending lakhs and crores in their advertisements,this shop doesn't carry  even a sign or name board !! The queue starts to form an hour before the shop opens and mostly people outside the town occupies it !!! I would say that this uniqueness in taste could be mainly attributed to "Thamirabarani" sweet waters .. Im sure ,nobody can disagree this ! Halwa is usually made from crushed juice taken out from well-soaked fresh wheat berries. The taste changes even if it is not soaked well or not boiled properly . iruttu kadai  is one that carefully looks after both.. The most important thing about halwa is the way it is stirred . Many halwa  shops ,because for its bulk production they go for machinery crushing and stirring of wheat juice but iruttu kadai always opts manual stirring ,though it's tedious!! Who knows,this could also be one of the reasons behind the mysterious taste !!

The purest form of ghee added and the way it is served hot , traditionally in plantain leaf(instead of plastic / butter papers which other shops provide..) will forever keep its fame high !