I went to this beach this summer with my girlfriend for a few days. Unfortunately, I honestly expected to find something better than what I found during my stay. Starting with the staff at the entrance, the woman who should give the keys to clients looked to be a bit annoyed by our presence. I instead found the owner to be very careful to details but what I didn't find to be fair is that there is a sort of distinction between people who are given a place in the first rows of the beach and instead other people who are treated less carefully and almost with contempt, by being given last rows' spots. Furthermore, the thing that bothered me the most are the lifeguards. I am talking about the ones that worked on the right side of the beach. They are very rude people, and what I noticed is that some people used to even give them tips during the day in order to have the first row's spots guaranteed for the next year (that's what some people told me, correct me if I'm wrong). Finally, I do not find fair that some services are not included in the price (which is pretty high in my opinion). I'm talking about facilities like canoes and pedalo (which I heard they are free at the beach on the left of S. Marco which should be called Maoma. I didn't have the time to go there but for sure I'll try it next year in case I'll come to Bordighera again, being it less expensive and with a nice restaurant too), and what I find extremely hilarious is that if you do not come back exactly within the time you have payed them for (I'm talking about a range of a few minutes) you get a scold by the lifeguards. Last thing, kinda annoying also the stay of old people at the tables...it's almost impossible to find a seat during the afternoon (can we find a solution for next year maybe?). That said, not sure I'll go back but I'll be grateful in case you'll be able to improve these things. See you guys!!