Yoichiya – Sea Urchin Specialty Restaurant, Hokkaido-Yoichi
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Maybe is a different culture system we have group of 6, and been waiting for over 2hours where as group of 2-4ppl who came later than us could enter earlier. They would not rearrange the sitting so we have to wait till the large table is available. We understand the over crowed due to its popularity maybe is better if they can just give us an estimated timing for waiting. service wise you can tell the waiters are very tired I don’t blame them. The actual uni don is very disappointed i don’t understand why the taste is so blank and not too fresh. I thought coming here I could taste the fresh uni, it’s not even better than the sea food don I had at 二條market,with the time driving and waiting and even for the taste i have to give it one star.
jennifer lui
00
First of all, it’s not worth the price. The amount of sea urchin was much less than expected. The portion might look a lot in the picture, but it was just all rice underneath. Grilled sea urchin also tasted strange and miso soup was tasteless. Secondly, the service was very bad. The male waiter was super rude and treated foreigners and Japanese differently. There was no greetings towards foreigners and no water/tea served, while Japanese were served right away. If foreigners are not welcome, why wouldn’t you specify it at the entrance? Disappointing. There are much more better sea urchin places (and more foreigner friendly) at Shakotan.
Annie
00
I’ve always loved Japan and have visited countless times, but I had never tried “uni” (sea urchin) until now. The menu at this restaurant caught my attention, especially the section describing their uni dishes, which immediately piqued my interest. Without hesitation, I chose the “Uni and Eel Rice Bowl.” Honestly, it was incredibly fresh and delicious, just as the menu described: “The unique harmony of uni and eel in your mouth offers an unparalleled taste experience.” I truly enjoyed this restaurant — everything from the quality to the service was absolutely perfect!
Choo Choo Chicken
00
4.35 - Yoichi is the original place known for using salt water to preserve sea urchin. If you're looking to try a variety of salt water uni at once, this brand and restaurant are exactly what you’re after. One of their popular lunch sets is the 5-kind uni course, which lets you taste uni from different locations. The bowl typically includes both red and white uni. Overall, the taste is great, and the price is justified. Just keep in mind that the locations where the uni is caught can vary each time.
Roy San
00
Visited Unino Yoichiya to try out their well-known 5 types of sea urchin rice set. It was ¥6,500 and came with crab miso soup. However, the sea urchin rice bowl was a lot smaller than I’ve expected therefore I do think it was overpriced. One thing to note is that even though it stated 5 types of sea urchin, but it was actually 4 types only. They repeated the one from Russia. If I ever revisit the restaurant, I will order just regular sea urchin rice, not the 5 types version for better value.
Logan S. Y
00
Went during Wed lunch and it wasn't crowded. Food was reasonably priced. 4,500¥ for the 5 types of bluefin tuna and uni bowl. 1,200¥ each for the cod and the mackerel set. All sets come with free flow rice and crab miso soup. You have the option of sushi rice or plain rice. Food was good. Uni was fresh and the mackerel was huge (more than 30cm long). For 1.2k, it was really value for money. Highly recommend if you're passing through. Free parking available
James Lee
00
Nearby Attractions Of Yoichiya – Sea Urchin Specialty Restaurant, Hokkaido-Yoichi
Nikka Whisky Yoichi Distillery

Nikka Whisky Yoichi Distillery
4.5
(1.7K)
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Nearby Restaurants Of Yoichiya – Sea Urchin Specialty Restaurant, Hokkaido-Yoichi
Garden House Family sushi
千成ラーメン
Fuji Sushi Buffet Dining Yoichi Branch
Aji no Tokeidai
Sushi Dokoro Midoriya
Yoichini
Takeya
旬料 華勢
Mare Blu
Hamazen

Garden House Family sushi
4.3
(828)
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千成ラーメン
3.9
(251)
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Fuji Sushi Buffet Dining Yoichi Branch
3.4
(247)
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Aji no Tokeidai
3.6
(201)
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Basic Info
Address
7 Chome-29-4 Okawacho, Yoichi, Yoichi District, Hokkaido 046-0004, Japan
Map
Phone
+81 135-48-5652
Call
Website
yoichiya.info
Visit
Reviews
Overview
4.2
(410 reviews)$$$
Ratings & Description
Description
Rustic restaurant with a maritime feel serving rice bowls topped with sea urchin & other delicacies.
attractions: Nikka Whisky Yoichi Distillery, restaurants: Garden House Family sushi, 千成ラーメン, Fuji Sushi Buffet Dining Yoichi Branch, Aji no Tokeidai, Sushi Dokoro Midoriya, Yoichini, Takeya, 旬料 華勢, Mare Blu, Hamazen
