WOW Donuts — Restaurant in Madison

Visited WOW Donuts on a trip out to Madison to hang out with boyfriend's sister. We wanted something sweet and local to Madison since we don't make it out here that often, but since it was Sunday, a lot of options were unavailable. Thankfully, WOW Donuts was open till 1 PM, so we excitedly opted for that.

Located in a small shopping center, the inside of the shop is decorated super cute. There's a small seating area and you can order at the counter your choice of donuts or a couple of other pastries, as well as kolaches. Service was polite and helpful. It was about a dollar a donut, which is about on par with other places around here.

We got two chocolate glazed and one KitKat donut. Boyfriend and sister both enjoyed their chocolate glazed. Sister remarked that the body of the donut actually tasted like a nice, fluffy, sweet bread, rather than just straight sugar. I agree with her assessment. I opted for the KitKat donut and found the chocolate frosting/glaze to be pleasant, not too saccharine, and nicely proportioned. The KitKat added a great and fun crunch to the donut, and it was big enough such that you could get a nibble of KitKat in almost every bite.

I'm not a huge donut fan or frequent connoisseur, but these won me over! They had a small but reasonable selection around noon on Sunday. I'd be interested to come back and try something else if I had the time and found myself in the area. I also know they do really beautiful, unique donut boxes for birthdays, Valentine's Day, etc. Their frosting/glazing/icing work is...

Tasty donuts with a lot of interesting options you don't usually see (like vanilla iced with Oreo crumble or chocolate iced with peanuts). The big downside is that there's not usually a huge selection and it's hit or miss if you'll find your favorite. Maybe it's better earlier in the day instead of the late morning I usually run by. That said, I've never been disappointed by my substitutions - the apple fritters were in fact excellent. You can also choose your filling (Bavarian cream, raspberry, or lemon last time I was there) for some of the donut varieties. I found the raspberry disappointingly meh but the Bavarian cream was excellent. All in all, I'd definitely recommend giving them a try, especially if you want something a...

The donuts we were able to get were good and the price reasonable. Not sure if the fill with vanilla crème; only saw jelly and custard.

However, they are struggling to keep stock available. We went at 8:30am on a Sunday and they were sold out of almost everything. They planned to have more at 9:30am, but who is going to wait for an hour? And how many times would one go and come up empty before never going back again? I hope they figure it out because it is convenient...