CASA DEL CIOCCOLATO PERUGINA Scuola, Tour Museo Storico e Fabbrica — Attraction in Perugia

We called their number and made a reservation for an English tour in advance. The entrance is closed from 1300h to 1400h (and they did not open it early despite seeing lots of us waiting outside in the sun). Adult tickets are €10 each; children accompanied by an adult are €8 (you buy tickets there). The 1400h tour started at 1412h. Our guide was Gloria, she speaks English very well, and was very friendly with the group. She gave a short introduction and then we watched a ten minute video about the history and how their chocolate is made (disappointing that Perugina company was taken over by Nestle). Then we had a five to ten minute period of sampling chocolate (four Baci, one dark OR milk chocolate egg, and one Milky Bar and one After Eight - seven chocolates in total). The group all went to the museum portion together where Gloria explained more of the history, etc... (probably about 15 minutes). Then we went to tour the factory (probably about 15 minutes). It was unfortunate that we didn't see the chocolate being made on the assembly line (nothing was coming out on the machines), but we did see the chocolate being boxed up. We got into their shop area just over an hour after the start of the tour (around 1530h).

This is an ok thing if you're looking for something to do in the area, but not worth a special trip only for this IMO. They ramp up production in October for Easter (so you'd see the giant eggs being made with the surprise in the middle). The town has a chocolate festival in October as well.

What ruined our experience (otherwise this would have been three stars), was there was a massive group (greater than 20 people, at least 12 of which were children ranging in age from toddler to about 10yo) who came in after the video, and were extremely loud. There was so much yelling, crying, children running around everywhere, it was hard to hear the guide, and if you happened to be more than three to five people behind the guide in the factory you could not hear her at all. Because of advance booking for the tour, this group should have been put by themselves. Our "original group" of about 15 people would've been great. If the factory is going to have groups greater than 15 people they should have head sets for everyone to be able to hear the guide, or simply keep the groups smaller and run more...

Love the chocolate but the tour was very disappointing. I get it, we are in Italy and the tour was Italian but the least they could have done was have subtitles in the video. The guide essentially talked through the history, slowly, and then the same pitch was repeated in a video that looked interesting but impossible to understand without subtitles ( I learnt this from an Italian who was also disappointed. We then went through the factory and no one bothered to explain the various sections or manufacturing processes. Then a ‘museum’ again in Italian and we weren’t allowed to visit the gift shop as the presenter was the only staffer for the gift shop. All in all, disappointing and a waste of an hour and a half. Surprising that Nestle hasn’t pulled in their marketing machine to make the tour more interesting and friendly. Oh yes, the guides were...

This place was amazing. We learned so much and tasted so much chocolate. The walk through the factory gave a great behind the scenes to this immense factory and its operations. It is more of a self guided tour though as the guide doesn’t answer questions until the end due to the noise in the factory. The museum at the end is only in Italian which was to bad as they had lots of interesting historical photos and objects. The only odd thing of the tour was that the gift shop wasn’t opened and instead we all had to funnel through the “Nestle” store which sole every Nestle product from cat food to health supplements. All in all though this was a great way to spend some time with a couple ten year old kids and even the 15 year old we brought along really enjoyed it. I would definitely...