When I first set foot in IKEA back in the late-90s—around 1998, at Kungens Kurva outside Stockholm—the store felt like an entire world, yet today it seems almost intimate by comparison. Back then it was one long gallery-maze: dim lighting, a heap of miniature IKEA pencils at the entrance, and a café with those legendary Daim cakes we kids would queue for longer than the adults waited for a sofa. By today’s standards the range was modest: a couple of kitchen lines, a handful of click-clack sofas in basic colours, the “BILLY” bookcase in three finishes, and the bare minimum of textiles. Still, it was a revelation: pick your own flat-packs, build them yourself, and pay far less than in traditional furniture stores.
Since then IKEA has grown up with us. Now “Kurva” is a full-blown campus: a megastore with two levels of showrooms, a half-floor restaurant, a food market selling marinated salmon and frozen meatballs to go, EV chargers, a kids’ “Lattjo Labyrinth,” and a “sleep route” that winds through every bedroom display.
What’s really changed is the sense that anything is possible:
Colour & texture. Dozens of upholstery options—from corduroy to linen—rotate seasonally. Local collaborations. Dinnerware in Scandinavian porcelain with Sámi patterns; rugs co-created with Indian workshops; smart bulbs that sync with five major smart-home systems. Sustainability. A Circular Hub for buy-back and resale, plastics made from recycled material, pillows stuffed with off-cut cotton from IKEA’s own mills. Service. Click-and-collect in an hour, AR kitchen planners, and full assembly now priced for mortals. Yet the core “IKEA feeling” remains: you don’t just shop for furniture—you shop for ideas. You see how to fit a life into 25 square meters, how a neon-yellow dresser works against a dusty-blue wall, how a parachute lamp paints shadows across the ceiling. And at the exit there’s still that comforting aroma of cinnamon buns and strong coffee—only now the kanelbullar come gluten-free and the meatballs are available in vegan, chicken, and salmon versions. IKEA in the 2020s is the same childhood thrill of the maze, but on a grown-up scale: more light, more possibilities, more responsibility. Each time I pass those giant letters on the blue façade I think, “It used to feel enormous…” Now I realise it simply grew up...
Read moreA very, very large selection of furnitures and otherwise, as to be expected by an IKEA. The cafe is located conveniently close to a children's area, so your kids won't be too bored at least. Three problems I found however was that the sections aren't too organized, so it's a bit too unclear at times which direction you should take to find the things you want. Additionally the store info computer system is completely useless, and only points you to the general area, which depending on what you want might encompass an entire floor. (Honesty, just avoid it entirely and instead ask a staff member for help. Trust me.) All though if you're not there to buy something specific, it's a blessing in disguise. The checkout counters are also a bit troublesome, as most of them are self-checkout, which requires an IKEA membership card. If you are not an IKEA member then you're left having to first search for a non-self-checkout area, which isn't too easy to find as all the "checkout open" lights look the same from a distance, and then you need to find one that doesn't have a 5 mile line. A last complaint would be the parking lot, which is located a bit further away from the store exit than you'd like rather than an underground structure, also the road there and the one in the parking lot is awfully maintained, so prepare for your cart to sound like it's about to shake to pieces. One plus however for the indoors parking and the roofing between the store and the parking, so you don't have to worry about rain ruining your new furniture or whatever.
Overall a great store if you need things for your home, all though make sure you have time to spare and don't be too adverse to walking a bit in...
Read moreUpdate - instead of contact and solving or apologize they remove my review due to "profanity"... Well maybe they should 1st become themselves more professional, all my reviews are fair and relevant. And i will now make sure that this review will be not deleted in future as well as will post it on my social media with tags of Ikea WORST! Without calling or any explanation removed one most important item from our order ( there were 20+ items and this was part of BED) delivery of items was almost 1 month and removing this item caused huge problems with our moving to a new apartment, we ended up paying for delivery that was long and did not deliver all what we expected, being pregnant I was sleeping on the FLOOR!!!!!!!! No compensation offered, nothing, no even apologies!!! we had to go buy this item which is 20+kg!!! And bring them in hands on 3 public transports in the middle of pendeltåg strike and items were too big for a taxi. this is nightmare I was in huge stress as well as my partner, Ikea made us feel extremely bad, stressed and i was scared how it influenced my pregnancy!!!! This is worst experience in all on my life with shopping and this was 1st time try to order from Ikea Never recommend avoid as it is possible Ikea will make your life just more complicated instead...
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